Top Amazon Store Examples for Creative Inspiration

We’ve said it before, and we’ll say it again — e-commerce is the future of retail. And few platforms offer the scale and flexibility that Amazon does. With the right strategy, brands can turn Amazon’s built-in framework into a fully branded experience. Here’s what top-performing Amazon Stores show us:

• Smart product categorization makes it easier for shoppers to browse, discover and buy, boosting both engagement and conversion potential.
• Leaning into video captures attention and delivers a richer, more informative product experience.
• A bold, visually driven design that reflects your brand identity helps your storefront rise above the noise and leave a lasting impression.

E-commerce has been steadily evolving, and more brands than ever are tapping into its full potential. As online shopping continues to grow, so do customer expectations around the experience. Today’s marketers know that browsing shouldn’t feel like a chore — it should feel like part of the brand journey. That’s where Amazon Stores come in. Paired with tools like Amazon Posts, brands can create a cohesive, scroll-stopping experience across the platform.

Think of your Amazon Marketplace as a hybrid between your website and a physical storefront. Instead of uploading products into the digital void and hoping customers stumble across them, you can design a branded destination with a custom URL, campaign imagery, videos and organized product pages that invite deeper exploration.

The best part? No coding required. With intuitive templates, you can easily plug in your creative assets and launch to Amazon’s massive audience. And while it’s easy to build, the most effective stores don’t cut corners on creativity. Getting intentional with your visual marketing strategy is what sets top-performing brands apart.

One of the biggest benefits to using Amazon Stores is its product discoverability. When consumers search for items in the Amazon search bar, they’re given a list of items from different brands that fall under the same category. With a Store, they can search through the offerings of a single brand and find items from different categories they didn’t know were available. It’s the digital equivalent of “window shopping” and, let’s be honest, the appeal of the window can be hard to resist.

From sleek layouts to standout visuals, these brands are using Amazon Storefronts to turn browsing into a branded experience. Whether you're looking to boost product discoverability or bring your creative vision to life, these examples offer plenty of inspiration.

Conair

Personal care giant Conair makes shopping simple with a storefront that’s as functional as it is visually engaging. Bright colors and sleek product photography help showcase their extensive catalog, while thoughtful categorization — like shopping by product type, hair needs, or even color and finish — adds a layer of convenience that guides customers straight to what they’re looking for.

Dell

Dell’s Amazon Storefront is built with their audience in mind. Making it easy for shoppers to find exactly what they need, whether they’re grinding through work or gaming after hours. The brand streamlines the experience by letting users browse by product type (like laptops or desktops), sub-brand (such as XPS or Alienware) or specific use case (gaming, home office and more), turning a vast tech catalog into a user-friendly shopping journey.

Lego

With toy sales on the rise, top brands like LEGO are rethinking their e-commerce strategy and it shows. LEGO’s Amazon Store makes it easy for busy parents to find the perfect set by organizing products by age group, theme, and interest. This smart categorization not only streamlines the shopping experience but also helps parents feel confident they’re choosing toys that fit their child’s stage and style.

Lysol

Lysol taps into the power of video to bring its “What it Takes to Protect” message to life on Amazon. At the top of Lysol's storefront, a 30-second spot showcasing its dual-action wipes instantly captures attention — demonstrating product use, effectiveness and brand purpose in a matter of seconds. It’s a smart example of how repurposing existing video content can build trust and context for online shoppers who can’t interact with products in person.

Seventh Generation

Seventh Generation makes a bold first impression with video. A 15-second detergent ad plays front and center on its Amazon Store, effectively communicating the brand’s eco-conscious values before a single product appears. It’s a great example of how video can quickly convey brand identity and build emotional connection. Making every second count in the customer journey.

DeWalt

DeWalt uses long-form video to bring its brand story and product range to life. A 90-second clip anchors DeWalt's Amazon Store, showcasing tools and equipment in action while reinforcing the brand’s legacy of durability and performance. It’s a compelling example of how extended video can both educate and inspire, giving shoppers a real feel for the products before they buy.

KitchenAid

With over a century of brand equity, KitchenAid makes its iconic red unmistakable across its Amazon Store. From product imagery to recipe videos bursting with vibrant reds — think berries, tomatoes and beets — the visual consistency reinforces the brand’s identity at every scroll. It’s a masterclass in using color and content to create a seamless, recognizable experience that mirrors their in-store presence.

PlayStation

Sony’s PlayStation Amazon Storefront shows how powerful color can be in reinforcing brand identity. Its signature blue shade is woven throughout the shopping experience, creating a cohesive visual environment that feels instantly familiar to fans. By carrying over the look and feel from its broader campaigns, PlayStation turns its Amazon Store into an immersive brand extension not just a product page.

So, you’ve built a beautifully branded Amazon Store but is it actually moving the needle? The answer lies in your visuals and your data. Just like any digital platform, compelling imagery, thoughtful text placement and a strong brand narrative aren’t just aesthetic — they’re performance drivers. In fact, Amazon reports that adding enhanced images, brand storytelling, and strategic layout choices can lead to higher conversion rates, more traffic and ultimately, more sales.

The best part? Registered brands gain access to an Insights dashboard where they can monitor traffic and revenue performance in real time. These analytics help teams understand what’s working, what’s not and where to optimize, turning creative choices into measurable ROI.