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Dash Social vs. Brandwatch

Dash Social is focused on developing tools that optimize workflows starting at content ideation, all the way through to measurement.

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Dash Social Is Trusted By Brands of All Sizes

Dash Social vs. Brandwatch At A Glance

A social media management platform purpose-built for marketers — combining intuitive workflows, brand-specific AI and human support when and how you need it. Dash delivers sophisticated insights and all-in-one tools for owned, earned and paid.

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Priority Social Channels and Integrations

Priority Social Channels and Integrations:

TikTok, Instagram, X (Twitter), Pinterest, Facebook, YouTube, LinkedIn, Threads, Google Analytics, Zendesk, Salesforce

Priority Social Channels and Integrations:

X (Twitter), Facebook, Instagram, Pinterest, YouTube, TikTok, LinkedIn, Salesforce

Entry Level Pricing

Entry Level Cost

$499

/month
Entry Level Cost

Not Public

Most Notable Features

Most Notable Features
Brand-Specific AI
Social Analytics
Content Calendar
Creator Management
Automated UGC
Community Management
Campaign Performance
Most Notable Features
Content Library
Social Listening
Follower Analysis
Report Exporting 
Creator Management

Customer Support

Customer Support
24/7 Live Chat with Real People
Email
Customer Support
Live Chat
Email

G2 Star Rating

G2 Star Rating:

4.7/5

G2 Star Rating:

4.1/5

Compare Dash Social vs. Sprinklr

Entry Level Pricing

Transparent pricing isn’t for everyone. While Brandwatch pricing isn't public, Dash Social’s entry-level package, Grow, is $499 for unlimited users.  

Brandwatch logo

Not Public

Most Popular Features

Compare Dash Social’s top-rated social media marketing features on G2 — from post performance to campaign reporting and more. See how we stack up as the smarter, more intuitive Brandwatch alternative.

Influencer Identification

Identifies who is talking about your brand and their influence over social communities.

8.9

7.8

Competitor Analysis

Gathers and compares social data from competitors to benchmark and keep tabs on the competition.

8.1

7.5

Report Exporting

Allows users to export reports from the product into an .xsl, .csv or .pdf file.

8.8

7.6

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

8.5

7.4

Campaign Planning

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

8.2

7.3

Campaign Optimization

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

8.4

7.9

Post Performance

Tracks how much engagement (views, likes, favorites, reposts, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

9.0

8.1

Social Listening

Monitor interactions on social media to identify trends, see competitors’ strategies and measure sentiment. 

8.4

8.7

* The above is data sourced by G2 on a scale of 1 to 10. Last updated: May 30, 2025

Additional Features

Link in Bio

Easily connecting social and sales. A customizable URL for your profile bio that features direct links to products or pages on your website in correlation with your social media feed. 

Cross-Channel Community Management

Engage your audience across channels, manage conversations with your team, automate messages and monitor sentiment in a unified inbox.

Scheduling and Publishing

A feature that allows for the creation, scheduling and publishing of social media posts all in one simple and easy-to-use location.

Performance Predictions 

Dash Social’s proprietary AI solution helps brands predict and maximize content performance by identifying which photos and videos will drive the highest engagement with your audience.

AI-Powered Data Analysis

Make more informed decisions with AI-driven insights and summaries about your content, performance, competitors and community.

What Customers Are Saying About Dash Social

"Appreciate the in-depth analytics and comprehensive results of all post formats (videos/static) in one singular view, making my weekly/monthly/quarterly tracking a breeze. We are also huge fans of the Library feature, which allows us to search old posts based on keywords. This allows us to easily identify old top performers and enhance them for newer use."

Dara N.
Small-Business(50 or fewer emp.)

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G2 Review

“Dash Social has every available service in one place and a wonderful team to support you at all times. It's the only service I use and will recommend.”

Mariah R.
Social Media and Community Manager
Small-Business(50 or fewer emp.)

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G2 Review

"Dash Social is a really intuitive and user friendly platform for scheduling, curating, and analyzing content"

Elise W.
Head of Social
Mid-Market(51-1000 emp.)

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G2 Review

Why Choose Dash Social?

Dash Social is built to take social media managers through their entire content journey, leaving no stone unturned. Your team will work smarter, not harder, to save valuable time. 

Brand-Specific AI

Maximize your creative impact with tailored content predictions based on your unique brand.

Automated UGC

Surface UGC without manual searches. Track sentiment, identify top-performing content, request rights and publish seamlessly.

Social Commerce Solutions

Drive sales from shoppable social feeds and boost conversion rates with customizable UGC galleries to feature on your website, email and more.

Premium User Experience

Dash Social is the #1 rated social media marketing platform on G2 for ease of use and user experience.

Superior Customer Service

Dash Social offers best-in-class support from real humans delivering fast, expert help. No endless support tickets, no bots, no frustrating delays.

Brandwatch FAQs

What is Brandwatch used for?

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Brandwatch is an online platform that is used for consumer intelligence, social media management and influencer marketing.

How much does Brandwatch cost?

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At present time, Brandwatch does not have a publicly available pricing model, while Dash Social offers pricing plans of varying costs to fit every team's needs.

What’s the best alternative to Brandwatch?

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While the best alternative to Brandwatch depends entirely on your brand's needs, some of the most popular competitors or alternatives include Dash Social, Meltwater, Sprinklr and Brand24.

More Brandwatch Alternatives

More teams are making the switch to Dash Social. See how we compare to other leading Brandwatch competitors. 

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