WORKFLOWS THAT WORK

Dash Social vs. Later

Dash Social provides a powerful suite of tools to support every aspect of your brand’s social media marketing strategy. From planning and publishing to reporting, streamline your entire workflow in one place — so your team can spend less time managing and more time driving real results.

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Dash Social Is Trusted By Brands of All Sizes

Dash Social vs. Later At A Glance

A social media management platform purpose-built for marketers — combining intuitive workflows, brand-specific AI and human support when and how you need it. Dash delivers sophisticated insights and all-in-one tools for owned, earned and paid.

A social marketing platform to help plan, analyze and publish your content in a few clicks to save time and grow your business.

Priority Social Channels and Integrations

Priority Social Channels and Integrations:

TikTok, Instagram, X (Twitter), Pinterest, Facebook, YouTube, LinkedIn, Threads, Google Analytics, Zendesk, Salesforce

Priority Social Channels and Integrations:

Instagram, Facebook, X (Twitter), Pinterest, TikTok, LinkedIn, Threads, YouTube

Entry Level Pricing

Entry Level Cost
$499
/month
Entry Level Cost
$25
/month

Most Notable Features

Most Notable Features
Brand-Specific AI
Social Analytics
Content Calendar
Creator Management
Automated UGC
Community Management
Campaign Performance
Most Notable Features
Social Publishing
Content Library
Content Calendar
Post Performance

Customer Support

Customer Support
24/7 Live Chat with Real People
Email
Customer Support
Email

G2 Star Rating

G2 Star Rating:
4.7/5
G2 Star Rating:
4.5/5

Compare Dash Social vs. Later

Entry Level Pricing

Dash Social’s entry-level package Grow is so much more than a starter plan. 

In addition to the basic features that come with a starter plan like a link-in-bio and scheduling, Dash Social’s Grow plan also includes multi-channel analytics, an all-encompassing content calendar, TikTok trending sounds, 24/7 in-app support and more. 

Later logo
Starter

Per User

Starts at
$25
/month

Most Popular Features

Compare Dash Social’s top-rated social media marketing features on G2 — from influencer identification to product insights and more. Experience a more powerful, user-friendly Later alternative with Dash Social.

Influencer Identification

Identifies who is talking about your brand and their influence over social communities.

8.9
8.3

Campaign Planning

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

8.8
8.3

Product Insights

Analyze social media sales to determine which products sell better

9.4
9.0

* The above is data sourced by G2 on a scale of 1 to 10. Last updated: May 30, 2025

Additional Features

Link in Bio

Easily connecting social and sales. A customizable URL for your profile bio that features direct links to products or pages on your website in correlation with your social media feed. 

Scheduling and Publishing

A feature that allows for the creation, scheduling and publishing of social media posts all in one simple and easy-to-use location.

Creator Management

A feature that allows for the creation, scheduling and publishing of social media posts all in one simple and easy-to-use location.

Cross-Channel Community Management

Engage your audience across channels, manage conversations with your team, automate messages and monitor sentiment in a unified inbox.

AI-Powered Data Analysis

Make more informed decisions with AI-driven insights and summaries about your content, performance, competitors and community.

Performance Predictions 

Dash Social’s proprietary AI solution helps brands predict and maximize content performance by identifying which photos and videos will drive the highest engagement with your audience.

Analytics, Insights and Trends

Stay ahead of the competition and keep your finger on the pulse of your post performance. Easily pull visual reports with essential metrics for your team and stakeholders for Instagram, TikTok, YouTube, Facebook, Twitter and Pinterest.

Dashboards

Analyze and report all within one easy-to-use dashboard by leveraging the most important, context-backed metrics to make important decisions.

Content Segmentation

Take the manual work out of segmenting content and analysis by revealing what’s working and what’s not with custom categories and boards.

Competitive Insights

Celebrate your wins and uncover opportunities with robust competitive insights and benchmarking. 

Community Building

Foster and grow your relationships with your followers by never missing a notification or a tag again. 

Campaign Optimization

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

What Customers Are Saying About Dash Social

"Appreciate the in-depth analytics and comprehensive results of all post formats (videos/static) in one singular view, making my weekly/monthly/quarterly tracking a breeze. We are also huge fans of the Library feature, which allows us to search old posts based on keywords. This allows us to easily identify old top performers and enhance them for newer use."

Dara N.
Small-Business(50 or fewer emp.)

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G2 Review

“Dash Social has every available service in one place and a wonderful team to support you at all times. It's the only service I use and will recommend.”

Mariah R.
Social Media and Community Manager
Small-Business(50 or fewer emp.)

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G2 Review

"We are very pleased with the ease of use of the scheduling tools, the customization and details provided in the reports tool, and the unique campaign tool that helps view and analyze campaigns across multiple social platforms."

Sabrina M.
Colorguard Instructor
Mid-Market(51-1000 emp.)

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G2 Review

Why Choose Dash Social?

When analytics are limited, so is your brand's potential to grow and convert audiences. Dash Social equips social media teams with powerful insights that drive results.

Brand-Specific AI

Maximize your creative impact with tailored content predictions based on your unique brand.

Integrated Creator & UGC Management

Everything you need to discover and manage influencers, leverage user-generated content and track campaign performance - all in the same platform.

Customizable Reporting


Easily analyze multi-channel performance with advanced, actionable insights across owned, earned, paid, and industry data.

Seamless Community Management

Build stronger relationships with your audience across channels in one central inbox. Measure sentiment, collaborate with your team and set up automations to handle work for you.

Premium Customer Service and User Experience

Dash Social is the #1 rated social media marketing platform on G2 for ease of use and user experience. Plus, get best-in-class support from real humans delivering fast, expert help.

Later FAQs

What is Later used for?

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Later is a social media marketing and influencer marketing platform that brands use to manage their social accounts and creator relationships.

Does Later cost money?

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Yes. Depending on the size of your brand and your business needs, Later offers multiple pricing tiers. If you’re curious about trying before buying, they do offer a 14-day free trial.

What’s the best alternative to Later?

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The most popular Later alternatives are Dash Social, Loomly, Planable and Hootsuite.

More Later Alternatives

More teams are making the switch to Dash Social. See how we compare to other leading Later competitors. 

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