WORK SMARTER, SCALE FASTER

Dash Social vs. Hootsuite

Dash Social helps your team move faster — from planning and launching to measuring results. Say goodbye to scattered tools and time-consuming processes. With streamlined workflows, real-time insights and expert support at every step, Dash gives social media managers the clarity, speed and confidence to do their best work.

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Dash Social Is Trusted By Brands of All Sizes

Dash Social vs. Later At A Glance

A social media management platform purpose-built for marketers — combining intuitive workflows, brand-specific AI and human support when and how you need it. Dash delivers sophisticated insights and all-in-one tools for owned, earned and paid.

A social media management tool that brings scheduling, content creation, analytics and social listening to one place.

Priority Social Channels and Integrations

Priority Social Channels and Integrations:

TikTok, Instagram, X (Twitter), Pinterest, Facebook, YouTube, LinkedIn, Threads, Google Analytics, Zendesk, Salesforce

Priority Social Channels and Integrations:

X (Twitter), Facebook, Instagram, Pinterest, YouTube, TikTok, Google Analytics, Salesforce, Threads, LinkedIn 

Entry Package Cost (per 3 users)

Entry Level Cost

$499

/month
Entry Level Cost

$297

/month

Most Notable Features

Most Notable Features
Brand-Specific AI
Social Analytics
Content Calendar
Creator Management
Automated UGC
Community Management
Campaign Performance
Most Notable Features
Social Publishing
Analytics
Content Library
Post Performance
Listening
Community Management

Customer Support

Customer Support
24/7 Live Chat with Real People
Email
Customer Support
Live Chat
Email

G2 Star Rating

G2 Star Rating:

4.7/5

G2 Star Rating:

4.2/5

Compare Dash Social vs. Hootsuite

Entry Level Pricing

Compare Dash Social’s entry-level plan, Grow, versus Hootsuite’s pricing, based on publicly available information as of 2025:

Hootsuite logo
Standard

per three users+$99 per each additional user

Starts at

$297

/month

Most Popular Features

Compare Dash Social’s top-rated social media marketing features on G2 — from post performance to custom reporting and more. Discover why we’re the more intuitive, results-focused alternative to Hootsuite.

Influencer Identification

Identifies who is talking about your brand and their influence over social communities.

8.9

7.1

Social Listening 

Monitor interactions on social media to identify trends, see competitors' strategies and measure sentiment.

8.4

7.9

Competitor Analysis

Gathers and compares social data from competitors to benchmark and keep tabs on the competition.

8.1

7.6

Report Exporting

Allows users to export reports from the product into an .xsl, .csv or .pdf file.

8.8

8.3

Report Customizability

Allows user flexibility in manipulating and digging deeper into the data provided through the tool.

8.5

8.1

Campaign Planning

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

8.2

8.0

Post Performance

Tracks how much engagement (views, likes, favorites, shares, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

9.0

8.6

Campaign Optimization

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

8.4

8.2

* The above is data sourced by G2 on a scale of 1 to 10. Last updated: May 30, 2025

Additional Features

Link in Bio

Easily connecting social and sales. A customizable URL for your profile bio that features direct links to products or pages on your website in correlation with your social media feed. 

Scheduling and Publishing

A feature that allows for the creation, scheduling and publishing of social media posts all in one simple and easy-to-use location.

Community Building

Foster and grow your relationships with your followers by never missing a notification or a tag again. 

AI-Powered Data Analysis

Make more informed decisions with AI-driven insights and summaries about your content, performance, competitors and community.

Performance Predictions 

Dash Social’s proprietary AI solution helps brands predict and maximize content performance by identifying which photos and videos will drive the highest engagement with your audience.

What Customers Are Saying About Dash Social

"There are many features I love about DS such as multi platform scheduling, ability to easily tag and filter comments and messages, the competitor overview, easy ability to duplicate posts to other platforms and the library function to easily find and organize UGC. I also love the saved replies feature in community."

Meagan S.
Community Manager
Mid-Market(51-1000 emp.)

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G2 Review

“Dash Hudson has every available service in one place and a wonderful team to support you at all times. It's the only service I use and will recommend.”

Mariah R.
Social Media and Community Manager
Small-Business(50 or fewer emp.)

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G2 Review

"It's a very user friendly interface for insights, performance and scheduling. I also like that they are constantly developing the product and adding new features. It seems like they take user feedback seriously and are always improving."

Vanessa V.
Chief Brand Officer
Mid-Market(51-1000 emp.)

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G2 Review

Why Choose Dash Social?

Dash Social helps social media managers streamline their workflow, tackle tough challenges and celebrate their successes daily. With our platform, you save valuable time and have the support you need to turn everyday victories into long-term success. 

Brand-Specific AI

Maximize your creative impact with tailored content predictions based on your unique brand.

Integrated Creator Management

Discover influencers, track deliverables and measure campaign performance — all in the same platform.

Social Commerce Solutions

Drive sales from shoppable social feeds and boost conversion rates with customizable UGC galleries to feature on your website, email and more.

Premium User Experience

Dash Social is the #1 rated social media marketing platform on G2 for ease of use and user experience.

Superior Customer Service

Dash Social offers best-in-class support from real humans delivering fast, expert help. No endless support tickets, no bots, no frustrating delays.

FAQs

What is Hootsuite used for?

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Hootsuite is a social media marketing tool used by brands to schedule, monitor, analyze and manage their social media accounts and presence.

Can I use Hootsuite for free?

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No, you cannot use Hootsuite for free. That being said, Hootsuite does offer a 30-day free trial of their standard and advanced plans for users who are curious.

What’s the best alternative to Hootsuite?

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The best alternative to Hootsuite depends entirely on your brand's needs. That being said, some of Hootsuite's most popular competitors or alternatives include Dash Social, Sprout Social, Buffer and Sendible.

More Hootsuite Alternatives

More teams are making the switch to Dash Social. See how we compare to other leading Hootsuite competitors. 

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