2025 SOCIAL MEDIA TRENDS REPORT - Issue 2
Beyond the Feed
Adapting to the Modern Social Playbook
Social isn’t just a feed. It’s your brand’s digital footprint. Posting for the sake of posting is over. The best brands meet people in the scroll and in DMs, and they team up with creators for greater success. In this report, we break down what’s driving reach and engagement in 2025.
The playbook has changed. This is your guide to keeping up.
We Fuel Smart Social Marketing
Hear first-hand how Dash Social takes the guesswork out of delivering ROI for its customers.
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“The era of the follower is dead, right now — we are living in the time of the algorithm. Creators help us be in the algorithm, not just in the platform."
Cyntia Leo
Head of Brand Marketing at Urban Outfitters
“We believe the highest compliment someone can pay your brand is to talk about it or share it. We design our content using our comment section as the brief so that our community feels seen and enticed to share something hyper relevant and reflective of them."
Christina Massari
Brand Social Lead at Taco Bell
“Creators are an essential extension of our marketing strategy. They are able to showcase our premium experience in ways that are authentic and help Guests feel the Breeze difference."
James Belyeu
Partnerships & Content Senior Manager at Breeze Airways
Key Takeaways From the Latest Report
Entertainment Wins The Scroll
The algorithm rewards entertainment. Brands that create scroll-stopping content see up to 14x more reach.
Shares Are Up, Follower Growth Is Down
Follower growth is slowing, but share rates are climbing. The brands winning today are the ones people want to share with their peers.
Creators Power Brand Strategy
Creator content sees up to 6x more engagement than brand accounts. The numbers underline a simple truth: there is no social without creators.
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Methodology
The 2025 Social Media Trends Report - Issue 2 uses data from Dash Social, covering content from global brands, both users and non-users, across platforms. The dataset spans from Q1 2024 to Q2 2025.