13 Influencer Analytics Tools To Track Results in 2025

Influencer analytics tools are specialized software platforms that help marketers track, measure and optimize influencer campaigns across social media. These tools collect and analyze metrics like reach, engagement, conversions and more, providing a clear picture of an influencer’s performance and a campaign’s ROI. 

By using influencer analytics tools, brands can make informed decisions on which creators to partner with, how to allocate budgets and where to refine their strategies for better results.

An influencer analytics tool is a brand’s central hub for all things creator marketing. These platforms typically offer features for discovering influencers, vetting their audience, managing deliverables, tracking campaign performance and reporting on key metrics. 

Influencer analytics tools consolidate scattered data and workflows in one place, making it significantly easier to run influencer-driven campaigns at scale while ensuring all initiatives are backed by strong performance data, rather than anecdotes gathered from various sources.

Influencer tools differ from general social media analytics tools in that they focus specifically on influencers, accounts and content normally outside of a brand’s purview. Brands can measure these initiatives using platform APIs and permissions from the influencers they partner with. While social media can normally (albeit slowly) be measured organically without a dedicated tool, influencer analytics tools are necessary to ensure accuracy and accountability.

Influencer marketing has grown from an experimental process to a core marketing channel for many brands. With this growth comes the need for accountability and proof of impact. Measuring influencer marketing is important to demonstrate ROI, allocate budget properly, build long-term relationships and ultimately optimize strategy for better results over time.

Now, let’s examine 13 top influencer analytics tools to track results in 2025, comparing their features, strengths, user reviews and more.

1. Dash Social

Dash Social is an all-in-one social media management and influencer analytics platform. It offers sophisticated cross-channel insights and a Creator Management tool for end-to-end influencer campaign management. Dash Social integrates social content scheduling, publishing and in-depth social media analytics so brands can measure influencer and content performance in one place.

‍Strengths:

“All of the different ways to utilize the platform! I love that you can manage all channels and different aspects of social media marketing all within one tool. We use it often to check analytics and schedule. They are quick to help for support and always flexible to help you and your company succeed. The ease of use and the clean look of the program makes it a no brainer.” Source

Improvements:

“I would love to see them improve listening to include Reddit and also make their influencer/relationships tool more robust.” Source

Key Features:

• Centralized influencer dashboard for managing creators, partnerships and content
• Automated reporting with visual breakdowns of content, creators and outcomes
• AI-driven insights from Vision AI to identify top-performing creators and content trends
• Content segmentation in Dashboards to analyze performance by format, creator or campaign objective
• Visual competitor analysis tools to compare influencer performance against brand and industry standards 
• Integrated UGC platform to surface influencer content that drives brand impact
• Best known for:  Combining social publishing, influencer CRM and predictive insights in one dashboard.‍
• Ideal for: Dash Social is ideal for mid-market and enterprise brands that need a unified solution for content and influencer analytics.‍
• Established: 2013 in Halifax, Canada

2. Sprout Social

Sprout Social is a social media management tool that has expanded into influencer analytics through its Sprout Social Influencer Marketing product. Sprout offers a unified solution for social publishing, engagement, listening and now, influencer discovery along with campaign management. Within Sprout, brands can find influencers, analyze content performance and manage influencer campaigns alongside their regular social media efforts.

Strengths: 

“I really like the clean and intuitive user interface, which makes managing multiple social media accounts much easier. The reporting and analytics tools are especially useful for tracking performance and making data-driven decisions. The Smart Inbox helps consolidate all messages, comments, and interactions into one convenient place, saving a ton of time.” Source

Improvements:

“The standard package has become more limited over time, removing features that were previously included. For the high price, I would expect weekly reports to be available, yet they are not included in the expensive plans. Additionally, the customisation options for reports could be improved, and some platform integrations feel restrictive.“ Source

Key Features: 

• Social media scheduling, publishing calendar and a Smart Inbox
• Influencer discovery engine to find creators by topic and audience lookalikes
• Influencer campaign management tools (manage workflows and content approvals within Sprout)
• Social listening, including Reddit integration
• Robust analytics dashboards for all major social metrics, with customizable and exportable reports
• Team collaboration features and integrations
• Best known for: Offering a single workflow that unites social management and influencer marketing.‍
• Ideal for: Sprout Social suits a wide range of users from small businesses to enterprises.‍
• Established: 2010 in Chicago, USA

3. Modash

Modash is known for its extensive influencer database and emphasis on micro-influencers. Designed to help brands discover and vet creators at scale, Modash pulls public social data to offer a robust list of influencers. Brands can find niche creators and analyze their followers for authenticity and engagement.

Strengths: 

“I have worked with Modash for over 3 years in two different companies and I can honestly say that it is one of the best tools for influencer discovery and analytics. We recently ran a poll in our team asking which Influencer Marketing tool each of us prefer and 17/23 voted for Modash being their no #1. Modash helps us make informed decisions on partner selection and gives us post-collab insights for strategy improvement. Basically, makes us efficient and agile in the ever-changing influencer marketing industry…” Source

Improvements:

“The Design could have a more updated and aesthetically pleasing look. For Estimated reach (Campaign Monitoring tool), this feature for Instagram stories presents numbers that are far from reality. I understand that it is still a beta version, but I see this as a possibility for improvement. I discovered this when I asked one of my influencers to send a screenshot of the analytics from IG.” Source

Key Features: 

• Searchable database of 250M+ social media influencers across Instagram, YouTube, TikTok and more
• Search filters to pinpoint niche influencers
• Audience quality analysis (fake follower detection) and detailed influencer performance stats
• Post-campaign analytics and reporting
• Best known for: Rapid micro-influencer discovery at a global scale.‍
• Ideal for: Modash is ideal for brands with very specific niches or a need to analyze a large volume of influencers.‍
• Established: 2018 in Tallinn, Estonia

4. HypeAuditor

Famous for its fake follower audit tool, HypeAuditor has evolved into an all-in-one solution offering influencer discovery, follower quality analysis, competitive benchmarking and campaign tracking. It has a proprietary influencer scoring algorithm and provides an extensive range of AI-powered tools.

Strengths: 

“I really like this platform, it is very easy to use and it makes creating and sending campaigns easier for me. About Hype, I love the customer service; whenever I have needed help, they resolve it for me in a few minutes.” Source

Improvements:

“The fact that it doesn't add other social media accounts so you have to be using your credits to see the info for the same profile but in different platforms. This has proven to be a wasteful practice for our team since most of our strategies are TikTok and Instagram based.” Source

Key Features: 

• Influencer discovery with millions of profiles across Instagram, YouTube, TikTok and other major platforms
• Influencer reports including Audience Quality Score, audience demographic breakdown, interests, growth trends and fake follower detection
• Campaign management
• Competitive analysis and market benchmarks
• Social listening and trend analysis tools
• Best known for: The platform’s comprehensive fake influencer audits give credible data for decision-making.‍
• Ideal for: Mid-to-large brands that run influencer campaigns with an emphasis on quality and brand safety.‍
• Established: 2017 in Indianapolis, USA

5. GRIN

GRIN is an influencer analytics tool that specializes in e-commerce and affiliate programs, including product seeding, payments and shipping. It also allows marketers to discover creator partnerships and measure results. GRIN integrates directly with major e-commerce platforms like Shopify and Magento, giving brands real-time visibility into social media ROI. Its CRM-style interface helps teams manage creator relationships at scale.

Strengths: 

“We’ve been using GRIN for almost a year now and have been able to scale our influencer program through the platform. The search tool is easy to use and it’s simple to manage the content creator relationships. We also appreciate the ability to create program landing pages without requiring any of our Dev resources to do complex coding.” Source

Improvements:

“The creator search definitely needs to be more robust; sometimes it feels like the options are too limited. The website could also use a refresh to make it more user-friendly—it’s not the easiest to navigate at times. Plus, I’ve noticed that the overall quality of creators available on the platform isn’t as high as it used to be, which is a bit disappointing.” Source

Key Features: 

• Full CRM for influencers to manage relationships, contracts, product gifting logistics and communications
• Integration with e-commerce platforms to generate unique referral links, discount codes and track sales per influencer
• Revenue, commission and EMV (earned media value) dashboards
• Best known for: GRIN is best known for enabling brands to scale influencer programs efficiently.‍
• Ideal for:  GRIN is ideal for mid-size and enterprise e-commerce brands that run extensive influencer programs. It’s particularly valuable if you send out a lot of products for review or manage an affiliate program.
• ‍Established: 2014 in Sacramento, USA

6. Upfluence

Upfluence bridges influencer marketing and social commerce. It scans a brand’s own customers to reveal creators, then automates outreach, gifting and discount-code setup. Numerous e-commerce integrations feed sales back into campaign reports. Retailers and DTC brands choose Upfluence to convert customers into ambassadors and tie posts to revenue.

Strengths: 

“Saved my team a lot of time on daily campaign process.Made tracking sales results clearer than ever. Support team is top helpful, not just providing robotic answers but truly offering assistance.” Source

Improvements:

“Way too complicated for an average business to use unless you have a full-time dedicated person who spends all day doing nothing else. Don't believe he reviews that it's easy to use. I did. It's anything but easy.“ Source

Key Features: 

• Identifying influencers within your customer or email lists
• Influencer outreach and relationship management
• Campaign workflow management: create campaigns, assign influencers, handle product seeding
• E-commerce integrations (Shopify, WooCommerce, Amazon, etc.): auto-generate discount codes, affiliate links and track revenue generated by each influencer
• Payment and commission management
• Comprehensive reporting dashboards
• Best known for: Upfluence is best known for being a well-rounded, data-rich platform, including tracking sales and proving campaign impact.
• Ideal for:  Upfluence is ideal for brands and agencies in mid-market and enterprise that require a full suite of tools to run campaigns, especially those in retail and DTC e-commerce.‍
• Established: 2013 in Lyon, France

7. Traackr

Traackr is built on its Reach, Relevance, Resonance scoring model. Global brands map thousands of creators, track content automatically and benchmark share of voice against rivals. Network graphs reveal which influencers amplify one another, guiding smarter seeding. The tool also supports budget tracking and campaign forecasting, helping teams optimize spend across regions and verticals.

Strengths: 

“Traackr is incredibly user-friendly and offers detailed audience insights, making it easy to assess whether a partner is a good fit for a campaign. I particularly appreciate the ability to track and record Instagram Stories—a huge plus for campaign monitoring. I use the tool weekly to:

1. Evaluate partner suitability based on target audience alignment

2. Track ongoing campaign performance

3. Report on partner publishing efficiently.” Source

Improvements:

“...There's room for improvement in the platform's methodology, particularly when working in smaller markets. The current approach, which measures performance based on a creator's location rather than their audience location, can lead to skewed data due to "polluted" insights from creators who reside in a specific country but lack a substantial local following. This can significantly impact the accuracy of brand-level performance analysis in those markets. I encourage the Traackr team to build upon their existing work with VIP creators and expand audience-based allocation to additional creator tiers. This would not only clean up the data set but also allow us to tap into a wider pool of talent, prioritizing audience location over creator location for more effective campaigns and ultimately, stronger business outcomes.

Additionally, while local audiences are crucial for follower-based platforms, limitations exist when evaluating interest-driven platforms like TikTok.” Source

Key Features: 

• Extensive influencer database
• Influencer relationship management
• Campaign planning and tracking
• Analytics and reporting
• Audience insights and network maps
• Best known for: Traackr is best known for its data depth and enterprise reliability, as well as for being one of the first major influencer platforms.‍
• Ideal for: Traackr is ideal for large enterprises and global agencies that handle complex influencer programs.‍
• Established: 2008 in San Francisco, USA

8. CreatorIQ

CreatorIQ positions itself as the secure backbone for enterprise creator programs. Direct APIs keep data fresh and authentic, while campaigns cover briefing, e-signature contracts and rights management. Its addition of an EMV metric lets teams measure the value of their partnerships. CreatorIQ also offers fraud detection, allowing brands to filter out creators with inflated followings or poor engagement quality.

Strengths: 

“I love being able to reference all content from individual influencers and being able to see individual stats per influencer and piece of content all in one hub. I think that the platform has been essential in our overall reporting structure and I couldn't do my job without it at this point.“ Source

Improvements:

“I find CreatorIQ to be a little clunky and tricky to navigate. There is a lot of scrolling given the amount of information and it would be more helpful to see things all in one page. With this, there is a lot of clicking out to separate windows and I find I am always taking a number of steps to navigate back to where I started. Unfortunately, we are not really able to utilize CreatorIQ for creator sourcing as we find that the outputs don't quite align with the filters we put in place and what we are looking for when searching. While the customer support team is pretty helpful and responsive, we find that we are simply reaching out to support more than we'd like to be.“ Source

Key Features: 

• Huge influencer database with global coverage, advanced search filters and an opt-in network of creators
• End-to-end campaign workflow: from talent briefs and contracts to content approval and rights management
• Customizable influencer dashboards and analytics
• CreatorIQ can integrate with CRM, e-commerce or other marketing systems
• Best known for: CreatorIQ is best known for its global scale and comprehensive reporting features.‍
• Ideal for: CreatorIQ is ideal for enterprise brands, large agencies and any brand that requires advanced customization of workflow tools.‍
• Established: 2014 in Los Angeles, USA

9. Klear by Meltwater

Klear slots influencer workflows into Meltwater’s wider listening suite. Brands can search profiles, vet them by audience affinity, then chat, brief and pay without leaving the tool. Brands already on Meltwater adopt Klear for a single source of earned-media truth. Klear’s historical performance data and campaign tracking features make it easy to replicate winning strategies.

Strengths: 

“I love that it's very easy to use and gives a lot of information about creator performance on socials! I use it mostly to evaluate the reach and engagement of creators pre-campaign and calculate possible ROI.“ Source

Improvements:

“Sometimes there are discrepancies in what Klear reports on and what our creators see in their analytics. Missing key metrics: Instagram shares, TikTok favourites for content. Lack of benchmarking for creator metrics.” Source

Key Features: 

• Influencer vetting with audience insights, brand affinity, past collaborations, engagement rates and an Influencer Score
• Influencer campaign management
• Integration with Meltwater’s listening: ability to see when influencers mention your brand organically and tie that into campaign measurement, plus combining PR coverage and influencer content in one report
• Best known for: Klear is best known for its user-friendly interface and powerful capabilities, such as influencer research and campaign management.‍
• Ideal for: Klear is ideal for mid-sized brands, agencies, especially those already using Meltwater for social listening or PR monitoring.‍
• Established: 2012 in Tel Aviv, Israel (acquired by Meltwater in 2021)

10. Bazaarvoice

Bazaarvoice turns sampling into reviews and social chatter through its ‘Influenster’ community, a team of consumers dedicated to providing honest reviews (Bazaarvoice acquired the Influenster platform in 2019). Brands ship products to targeted members who post reviews on retailer sites and splash content across social. In general, brands use Bazaarvoice to launch their influencer campaigns with authentic social proof.

Strengths: 

“The ability to respond to customer reviews either to thank them, or gather feedback to improve products or future developments. Being able to gather additional reviews with the sampling programs, is a great asset. If a product isn't performing as well as others, we sample out to generate more positive reviews, which generates more confidence in the brands leading to increases in sales.” Source

Improvements:

“I sometimes have trouble figuring out how to make it work for what I need. I am not the most technology savvy so reading an FAQ document on how to code behind the scenes is not easy for me. There are some features I want to use that just are not as user friendly as I would like. I can elaborate specifically around what we need/use as a company if needed.” Source

Key Features: 

• Vast ‘Influenster’ community
• Brands can target members by demographics or interests to collect reviews and social posts
• Built-in support for logistics like address collection and shipping updates
• Surfacing micro-influencers or advocates who could be engaged for deeper partnerships
• Best known for: Bazaarvoice (via Influenster) is best known for scaling word-of-mouth marketing.‍
• Ideal for: Bazaarvoice’s Influenster solution is ideal for consumer enterprises that want to generate reviews and social content at scale, especially around product launches or key marketing pushes.‍
• Established: 2005 in Austin, USA (Influenster was founded in 2010 and acquired by Bazaarvoice in 2019)

11. Audiense

Audiense excels at audience segmentation and intelligence. Persona reports include demographics, interests, active hours and more. Insights teams use Audiense to identify which creators will truly make a difference. It also helps brands surface micro-communities within larger audiences, aligning partnerships with high-relevance creators instead of relying solely on reach.

Strengths: 

“Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and answers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any additional questions that are sent to them.” Source

Improvements:

“The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming.“ Source 

Key Features: 

• X (Twitter) marketing tools: Tools like a community management dashboard, follower analytics and the ability to manage DMs and lists
• Audience segmentation and reports for influencer campaigns 
• Audiense highlights influential profiles for finding niche or emerging influencers who are highly relevant
• Rich audience insights 
• Best known for: Audiense is best known for its advanced audience segmentation and the time it saves in research.‍
• Ideal for: Audiense is ideal for strategy and insights teams and agencies or brands that want a data-driven approach to influencer selection.‍
• Established: 2011 in Córdoba, Spain

12. Influencity

Influencity offers an in-depth profile database. Side-by-side comparisons flag audience overlap, predicted story views and engagement quality. Its campaign builder estimates results before launch, then tracks posts and EMV after. Its multi-language UI makes Influencity popular across regions. Brands can drill into follower authenticity metrics, cross-platform performance and historical content trends. The platform also supports customizable reports for stakeholder sharing.

Strengths: 

“I have been working with influencers for 8 years and thanks to this tool that I have been using for almost 2 years, I have been able to make better decisions, I have been able to provide a much more complete service to my brands than before and they appreciate it. It took me time to choose a platform after trying several and I really recommend this one for all the services they offer and also because it has a very user-friendly usability.” Source

Improvements:

“One of the areas that could improve in Influencity is the integration of real-time data. Although the platform offers valuable and detailed information, sometimes the metric updates may not reflect immediate changes in the influencers' social networks, which can affect decision-making in dynamic campaigns. Additionally, some users have mentioned that the variety of available influencers can be limited in certain regions or specific niches, which could make selection difficult in more specialized markets.” Source

Key Features: 

• Searchable influencer database with advanced filters
• Detailed statistics not shown publicly on social media, such as average story views, audience activity times, authenticity, etc.
• Influencity also lets you group influencers into lists and detect overlapping followers between them (to avoid redundant partnerships)
• Influencer campaign builder
• Best known for: Overall, it’s known as a flexible platform that can adapt to different needs like discovery, analytics or full campaign workflows.‍
• Ideal for: Enterprise brands with a need for data projections, as well as strong multi-language support.‍
• Established: 2014 in Valencia, Spain

13. Afluencer

Afluencer is a matchmaking marketplace geared toward nano and micro influencers. Brands list a collab with requirements, see instant matches and chat with potential creator partners in-platform. Its dashboards log deliverables to help marketers execute and track engagement after the fact. The platform also offers a creator rating system to help brands vet potential partners quickly. Afluencer’s mobile-first approach makes it especially useful for small teams managing campaigns on the go.

Strengths: 

“One thing about Afluencer you already know if you are a match or not, also what I love the most is that all the information is there. You don't just apply for a collab not knowing e.g the number of followers they need you to have or which social media platforms you should be active on. Not forgetting that the brand profiles are active, you don't have to wait 3 months before you get a response.“ Source

Improvements:

“Afluencer's user interface is straightforward, however it may be improved. The partnership filters might be glitchy at times, making it difficult to discover certain companies when using numerous filters.” Source 

Key Features: 

• Influencer directory with filters
• Collab marketplace with matchmaking
• Built-in communication features
• Campaign management and analytics
• Best known for: Afluencer is best known for ease of use and being beginner-friendly.‍
• Ideal for: Afluencer is ideal for small to medium businesses, startups and any brand that wants to dip their toes into influencer marketing without heavy investment.‍
• Established: 2019 in Sacramento, USA

Influencer marketing has grown from experimental marketing budgets to a core marketing pillar for many brands. As investment in influencers grows, it’s important for brands to prove the value of these partnerships with clear data. Measuring influencer marketing performance helps teams understand what drives ROI, optimize future campaigns and secure budget from key stakeholders. 

To measure the success of brand partnerships, you’ll need the right features for your unique social strategy to do so effectively. Here are some core features of influencer analytics tools that you should look for when choosing a tool: 

• Sourcing and influencer discovery: Robust discovery tools help you quickly find influencers that are a good match for your brand.
• Performance analytics: The right calculations are essential to measure impact, while visual dashboards can significantly cut down reporting time.
• Platform integration: It is important to ensure that the influencer tool you choose has full functionality for your chosen social channels. Bonus if it integrates with your existing tech stack.
• Relationship management: Some platforms integrate directly to facilitate relationship management and even deliverables/payments to influencers.‍
• Campaign monitoring: A centralized hub to plan and manage campaigns, while keeping track of performance in real time.

When measuring influencer marketing effectiveness, certain metrics are especially telling. Here are nine key metrics and why they matter:

1. ‍Reach: Reach is the number of unique people who see an influencer’s content‍
2. Impressions: Reach is the number of unique people who see an influencer’s content, while impressions count total views (including multiple views by the same person).‍
3. Engagement Rate: Engagement rate measures how much an influencer’s audience interacts with their content.‍
4. Click-through rate (CTR): Click-through rate is the percentage of audience members who click on a link or call-to-action in an influencer’s post (for example, ‘swipe up’ on Instagram Stories or a tracked link in a YouTube description).‍
5. Conversions and sales: This measures how many people performed a desired action due to the campaign. It could be purchases made using a unique promo code or affiliate link, sign-ups on a web page, app installs, etc.‍
6. Cost per acquisition (CPA): CPA calculates the cost to acquire a customer or conversion via influencer campaigns.‍
7. Follower growth: Monitoring how an influencer impacts your follower growth can indicate campaign impact and brand lift.‍
8. Sentiment analysis: Sentiment analysis involves evaluating the tone of comments and discussions around your brand. It is usually broken down into three groups: positive, negative and neutral.‍
9. User-generated content (UGC) volume: User-generated content volume is the measure of content social media users are making about your brand.

Influencer marketing has become a core content strategy and choosing the right social media marketing tool is key to making it work. The 13 tools above offer a range of solutions, from fast influencer discovery to enterprise-level performance tracking. When evaluating platforms, focus on budget, support, ease of use and whether the features align with your campaign goals and the channels you prioritize.

Dash Social is built for marketers who want to manage creators, schedule content and track performance all in one place. Its intuitive design and AI-powered creative insights turn raw influencer data into clear, actionable steps, helping brands run smarter campaigns that scale with confidence.

How do you analyze influencers?

To analyze influencers, check audience fit (location, age, interests), their typical engagement rate and even past brand work to see if your brand aligns with their audience. On one hand, check quantitative stats, but a quick scan of the influencer’s content tone and comment section is a tried and true way to identify the quality of their community.

How do you measure the success of influencer marketing?

Brands should set goals first — brand awareness, engagement or sales — then track the matching KPI (impressions, engagement rate, conversions). Then, to measure success, compare results against the target.

How do you measure influencer marketing ROI?

There are a number of ways to measure influencer marketing ROI, including attributed revenue from tracked links or codes. EMV is another measure of ROI that touches more on the impact of brand awareness, which is normally quite costly.

How do you measure the effectiveness of influencer marketing?

Brands can measure the effectiveness of influencer marketing through the success of various KPIs, positive sentiment growth in comments, tracking followers gained or web clicks and attributing revenue to unique links or codes given to individual influencers. Sustained follower growth, engagement growth or an uptick in UGC after the end date is a bonus sign of a successful partnership.