10 Health Influencers Shaping the Conversation Today

We’ve all been hunched over in our bed at 3 a.m. in the morning doom scrolling about a zit or a mark on our face which has led us to self diagnose it as something lethal. Let’s be honest and accept that our daily dose of health inspiration probably comes from our phones, not a medical textbook. And guess what? We’re not alone. The healthcare conversation is officially online, and it’s being shaped by a new wave of digital-first health heroes: health influencers. Whether it's a gut health guru on TikTok or a mental wellness coach on Instagram, these pros are turning likes into lifestyle changes.

The impact? It's big. So big that 73% of marketing budgets in healthcare are now going straight to social media, with healthcare professionals increasingly seeing the value in teaming up with influencers. And the audience is here for it — 68% of social media users engaging with health content say they interact with influencers. The prescription for brand growth might just be an influencer collaboration away.

With the TikTok hashtag #healthtok pulling in over 10 billion views, health influencers aren’t just creating content, they’re creating impact. They’re also building trust, breaking down medical myths and making wellness feel a little more human.

In this blog, we’re spotlighting 10 health influencers who are reshaping the healthcare narrative, one post at a time. Because in today’s world, healthy marketing starts with a scroll and ends with smarter, empowered choices — or simply health-centric entertainment.

If you’re looking for a healthy dose of information and entertainment, look no further. These 10 healthcare content creators have perfected the art of ‘edutainment’, making wellness approachable, fun and engaging. 

1. Dr. Muneeb Shah (@dermdoctor)

• TikTok Followers: 17.9M

Dr. Muneeb Shah, famously known as @dermdoctor, is a board-certified dermatologist who has transformed TikTok into a hub for engaging and educational skincare content. With 17.9 million followers, Dr. Shah has become one of the most influential voices in digital dermatology. 

His content, which includes myth-busting videos, reaction clips and practical skincare advice, resonates with a broad audience seeking trustworthy information in an accessible format. By combining professional expertise with relatable delivery, Dr. Shah effectively bridges the gap between medical knowledge and everyday skincare routines.

Beyond his social media presence, Dr. Shah is the co-founder of Remedy Science, a skincare line that reflects his commitment to evidence-based products. His collaborations with major brands like CeraVe and Neutrogena further underscore his role as a trusted authority in the skincare community.

2. Dr. Anthony Youn (@doctoryoun)

• TikTok Followers: 8.5M

If you've ever scrolled through TikTok and landed on a video that made you say, “Wait... can filler can migrate?” — chances are, you were watching Dr. Youn. Dubbed ‘America’s Holistic Plastic Surgeon,’ Dr. Youn blends expert skincare tips, myth-busting reactions and a dose of humor that keeps his 8.5 million followers glued to their screens.

Whether he’s reacting to viral skincare hacks, educating viewers on procedures or gently roasting bad beauty advice, Dr. Youn makes medical-grade information feel binge-worthy. His content hits that sweet spot of being trustworthy and wildly entertaining, which is exactly why he’s one of the most influential voices in health and beauty on social right now.

3. John Dela Cruz (@nurse.johnn)

• TikTok Followers: 7.7M 

If there’s anyone proving that healthcare can be both educational and wildly entertaining, it’s Nurse John. With over 7.7 million TikTok followers, John Dela Cruz brings nursing life to the spotlight through his iconic ‘nurse vs. patient’ skits and relatable hospital humor. But it’s not just laughs — his content helps demystify the healthcare experience while shining a light on the realities of frontline work. High-energy, heartwarming and endlessly watchable, Nurse John’s influence shows how a little laughter can go a long way in shaping positive perceptions of healthcare.

4. Dr. Mikhail Varshavski (@doctormike)

• TikTok Followers: 2.4M

When it comes to blending brains, charm and top-tier medical insights, Dr. Mike is in a league of his own. Known as the ‘sexiest doctor alive’ by People Magazine (yes, really), this board-certified family medicine physician is more than just a pretty face, he’s the internet’s go-to MD for breaking down complex health topics with humor, heart and zero medical jargon.

From myth-busting viral TikTok trends to answering your ‘embarrassing’ health and wellness questions without judgment, Dr. Mike’s content is a healthy mix of informative and entertaining. He’s also not afraid to weigh in on healthcare policy, lifestyle medicine and even fitness routines that actually work (because yes, he walks the walk).

With 2.4 million loyal followers and videos that rack up views faster than you can say ‘WebMD spiral’, Dr. Mike is setting the bar for how medical professionals can show up online: approachable, authentic and armed with facts.

5. Dr. Betsy Grunch (@ladyspinedoc)

• TikTok Followers: 2.4M

If you thought neurosurgery and TikTok don’t mix, think again. Dr. Betsy Grunch is breaking the internet and breaking stereotypes. With 2.4 million followers, she’s proof that health education doesn’t have to be boring or complicated. From behind-the-scenes OR snaps to myth-busting videos and patient advocacy, Dr. Grunch is making spinal care and brain surgery shockingly scrollable. Her real-talk meets real-science approach is inspiring the next generation of medical professionals and educating millions along the way.

6. That Gay Doctor (@thatgaydoctor)

• TikTok Followers: 718.7K

Dr. Carlton Thomas, widely recognized as @thatgaydoctor on Instagram, is a board-certified gastroenterologist and a passionate advocate for LGBTQ+ health. With a mission to destigmatize conversations around sexual health, Dr. Thomas leverages his platform to educate and empower his audience. His content ranges from informative posts about gastrointestinal health to candid discussions on topics often considered taboo, all delivered with a blend of professionalism and approachability.

Beyond Instagram, Dr. Thomas hosts the ‘That Gay Doctor Podcast,’ where he dives deeper into health topics, interviews experts and shares personal insights. His commitment to inclusivity and education makes him a standout figure in the healthcare influencer space, bridging the gap between medical professionals and the communities they serve.

7. Chandler Garcia (@chandlerrosegarcia)

• TikTok Followers: 169.3K

Chandler Rose Garcia stands out by blending her life as a nurse, new mom and style-savvy content creator. With over 171,000 followers and 6.9 million likes on TikTok, she shares everything from heartfelt moments in motherhood to scrub outfit inspiration—all delivered with charm and relatability.

What makes Chandler memorable is her knack for humanizing healthcare workers. She shares candid insights into nursing, highlights the unsung heroes of hospital teams and inspires fellow healthcare workers with her stylish take on everyday scrubs. Her content educates, entertains and creates a sense of connection that resonates with both medical professionals and everyday viewers.

8. Dr. Madalyn Nguyen (@drmadalyn)

• TikTok Followers: 134.8K 

Meet your new derm BFF: Dr. Madalyn Nguyen, a board-certified dermatologist based in Austin, TX, who’s redefining skincare education on social media. With a vibrant mix of professional expertise and relatable content, Dr. Madalyn makes topics like microneedling, acne treatment and skin health both accessible and engaging. Her Instagram and TikTok feeds are a delightful blend of skincare tips, personal anecdotes and glimpses into her life as a 2026 bride-to-be.

What sets Dr. Madalyn apart is her ability to connect authentically with her audience. She fosters a community that trusts her insights and values her recommendations. Whether she's debunking skincare myths or sharing her favorite products, Dr. Madalyn's content connects with followers seeking genuine advice.

For brands in the health and beauty industry, collaborating with Dr. Madalyn offers an opportunity to reach a dedicated audience through a voice that's both authoritative and approachable. Her influence is less about numbers and more about the meaningful conversations she sparks and the confidence she instills in her followers.

9. Sasha Iraniha (@urlocaltoothfairyy)

• TikTok Followers: 111.7K

Sasha Iraniha initially cemented her online presence as a dental student at the University of Southern California, but is now a graduate of the Class of 2025. Iraniha’s transformed her academic journey into a compelling social media narrative. With over 111,000 followers on Instagram, she shares insights into the life of a dental student, blending educational content with lifestyle and fashion elements. As an ambassador for Figs Scrubs (@wearfigs), Sasha exemplifies how healthcare professionals can engage audiences beyond traditional clinical settings.

Her content resonates with a broad audience, offering a glimpse into the rigors and rewards of dental education while maintaining a relatable and stylish presence online. Sasha's approach underscores the growing trend of healthcare students and professionals leveraging social media to inform, inspire and connect with the public.

10. Eviba Carter (@evibacarter)

• TikTok Followers: 125.9K

Eviba Carter isn’t your average influencer — she’s an MD/PhD candidate, skincare innovator and digital educator who’s bringing serious credibility to your feed. With over 125K followers on TikTok and a growing presence on Instagram, Eviba blends medical expertise with engaging content that breaks down complex health and skincare topics into digestible, relatable insights.

Her content resonates deeply with an audience that values both knowledge and authenticity. Eviba's unique approach to health education makes her a standout voice in the digital health space, effectively connecting clinical knowledge and everyday wellness.

Health influencers are reshaping the way wellness brands engage with audiences and brands that harness influencer power are seeing major wins. Ready to level up your health marketing game? Dash Social’s Influencer and Creator Management Platform helps brands connect, manage and grow influencer collaborations like a pro.

Can healthcare companies pay influencers? 

Yes, healthcare companies can pay influencers. Healthcare brands pay influencers to help spread trusted health info, promote products or raise brand awareness. It’s a win-win. Influencers get to share content that fits their expertise and companies tap into authentic voices that audiences actually listen to. Just like any influencer collab, transparency is key, so sponsored posts usually come with that trusty #ad or #sponsored tag.

What is a nurse influencer? 

A nurse influencer is a professional nurse sharing glimpses of their personal and professional life on social media. This can range from reenactments of things that happened on the job or influencing specific scrubs, sneakers and other accessories that nurses rely on for their day-to-day. Nurse influencers often bring frontline medical knowledge and real talk, making health info way more relatable and trustworthy.

What is a healthcare influencer? 

Healthcare influencers are professionals or experts who use social media to educate, inspire and connect with people about all things health and wellness. From doctors and dietitians to mental health advocates and fitness pros, these influencers mix science with social savvy to make health conversations more engaging and accessible for everyone.