Social Media Image Sizes for Every Platform (Updated for 2026)

Image specs shouldn’t slow your content down, but for many marketers, they still do.

Across platforms, social media image sizes change often. Aspect ratios shift, formats evolve, and what looked perfect yesterday can suddenly appear cropped, compressed, or completely off-brand today. When you’re managing multi-channel campaigns, keeping up can quickly become frustrating and costly.

To make things easier, we’ve put together an up-to-date guide to social media image sizes for every major platform including Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn and Pinterest. Whether you’re creating organic posts, stories, ads, or profile visuals, this guide is designed to help your content look polished and perform as intended. Bookmark this page and use it as a quick reference whenever you’re creating or refreshing social assets. The specs below were last updated in December 2025 and reflect the most commonly recommended dimensions across platforms.

Last updated: December 2025 sources include official platform documentation and creator resources.

Your Facebook cover photo is one of the first things your audience will see when they enter your profile. Along with the profile picture, it helps set the tone for your Feed, allowing you to make a good first impression and catch your audience's attention. Likewise, if the first images they see are of low quality, their first impression will be damaged.

Make sure to consider your overall Facebook marketing strategy and determine what images will be most appealing to your target audience. If you have multiple regional Facebook pages (read our Global vs. Local Facebook Pages article for more information on this), make sure your creative meets each regional audience's needs while being consistent.

Despite frequent updates to Facebook’s layout, the best practice remains the same: upload the highest-quality image possible and let Facebook scale down, rather than uploading at the minimum size.

Facebook profile picture size

• Recommended upload size: 360 × 360 px (square)
• Displays as:
  
  • Desktop: 170 x 170 px
  • Mobile: 128 x 128 px
  • Thumbnail: 32 x 32 px

Facebook profile picture sizing tip: Always upload larger than the display size to avoid pixelation.

Facebook cover photo size

• Recommended size: 851 × 315 px
• Displays as:
  • Desktop: 820 × 312 px
  • Mobile: 640 × 360 px
• Minimum size: 400 × 150 px

Facebook cover photo sizing tip: PNG works best for logo-heavy designs; JPG is fine for photography.

Facebook Feed image size

• Landscape: 1200 × 630 px (1.91:1)
• Square: 1080 × 1080 px (1:1)
• Portrait (preferred for engagement): 1080 × 1350 px (4:5)

Carousel posts perform best with 1:1 (1080 × 1080) image.

Facebook Stories size

• Recommended size: 1080 × 1920 px (9:16)

Leave ~14% of the top and bottom free of text to avoid UI overlap.

Facebook ads photo sizes

• Facebook ad Images
  • Feed and Marketplace ads: 1080 × 1080 px
  • Link ads: 1200 × 628 px
  • Stories ads: 1080 × 1920 px
  • Max file size: 30 MB

Sources: Meta Business Help Center and Meta Business Ads Guide.

Instagram is a visual-first platform where image quality and aspect ratio directly affect performance. While Instagram supports multiple formats, the algorithm now favors vertical content.

Instagram profile picture size

• Recommended upload size: 320 × 320 px
• Displayed as a circle. Keep key elements centered.

Instagram Feed post size

• Portrait (best-performing): 1080 × 1350 px (4:5)
• Square: 1080 × 1080 px (1:1)
• Landscape: 1080 × 566 px (1.91:1)

Instagram Feed post sizing tip: Always upload at 1080px width to prevent compression.

Instagram Stories and Reels size

• Recommended size: 1080 × 1920 px (9:16)

Reels appear cropped to 4:5 in the feed and 1:1 on profiles.

Instagram ads image size

• Feed ads: 1080 × 1080 px or 1080 × 1350 px
• Stories/Reels ads: 1080 × 1920 px

Source: Instagram Help Center.

If you'd like to learn more about how to optimize Instagram image sizes to increase followers and audience engagement, read our article on best-performing Instagram picture sizes.

TikTok is a vertical, video-first platform. While profile images are small, videos should always be optimized for full-screen viewing.

As audiences increasingly rely on social platforms for entertainment, brands that are serious about leveraging short-form video will know the importance of quality creative in the correct dimensions. If you are just starting out on TikTok or if you want to learn more about how to be successful on TikTok, we recommend you read our short-form video guide.

TikTok profile picture size

• Recommended upload: 720 × 720 px (minimum)
• Displays as a circle.

TikTok video size

• Recommended size: 1080 × 1920 px
• Aspect ratio: 9:16
• Max length: 10 minutes (organic), varies for ads

Source: TikTok Business Help Center.

TikTok video sizing tip: While TikTok supports 1:1 and 16:9, vertical video performs best.

Visual Tweets (Posts) consistently outperform text-only posts. Using correct sizing ensures images display properly across desktop and mobile which can help boost X (Twitter) engagement.‍

X profile photos size

• Recommended size: 400 × 400 px
• Minimum: 200 × 200 px

X header or banner photo size

• Recommended size: 1500 × 500 px

X in-feed image sizes

• Landscape: 1600 × 900 px
• Square: 1080 × 1080 px

X image size for ads

• Square: 1200 × 1200 px
• Landscape: 1200 × 628 px

Source: X Help Center.

Pinterest is a discovery and search platform where image proportions directly impact visibility and performance.

This platform is all about visual inspiration, so knowing the best image size for Pinterest is crucial for any brand that relies on it for referral traffic. Using Pinterest insights can undoubtedly help brands figure out how to improve their existing strategy and discover what creative resonates with their audience the most.

Pinterest profile image size

• Recommended size: 165 × 165 px

Pinterest Pin size

• Standard Pin: 1000 × 1500 px (2:3)
• Square Pin: 1000 × 1000 px
• Story or Idea Pin: 1080 × 1920 px

Source: Pinterest Business Help.

Pinterest discourages excessively tall Pins so stick close to 2:3.

When most people think about YouTube specs, they likely think of video length best practices, resolution and editing. However, social media SEO is valuable to implement on YouTube to increase your chances of being found on search and in the native app,. YouTube image specs impact channel branding and discoverability just as much as video quality.

YouTube profile Image size

• Recommended size: 800 × 800 px

YouTube banner image size

• Recommended size: 2560 × 1440 px
• Minimum: 2048 × 1152 px

YouTube video resolutions

• 16:9 aspect ratio recommended
• ‍Common resolutions include:
  • 1080p: 1920 × 1080
  • 4K: 3840 × 2160
  • 8K: 7680 × 4320

Source: YouTube Help Center.

Whether you’re using LinkedIn for recruitment, advertising or to share updates from your brand, sharing the inadequate image size can make the wrong impression for your brand.

LinkedIn visuals play a major role in brand perception, especially for recruiting and thought leadership.

LinkedIn Feed post image size

• Recommended size: 1200 × 628 px

LinkedIn cover photo size

• Recommended size: 1128 × 191 px 

LinkedIn image size for sharing blogs or posts:

• 1200 x 627 pixels 

LinkedIn image size for ads

• LinkedIn ads
  • Square: 1080 × 1080 px
  • Landscape: 1200 × 628 px
  • Max file size: 5 MB

Source: LinkedIn Marketing Solutions.

What size should social media images be?

There is no single universal size. Each platform prioritizes different aspect ratios, but 1080px width and vertical formats (4:5 or 9:16) are the safest options across most channels today.

What size are social media posts?

Post sizes vary by platform. For example:

• Instagram portrait posts: 1080 × 1350 px
• Facebook feed posts: 1200 × 630 px or 1080 × 1080 px
• Pinterest Pins: 1000 × 1500 px

What is the best file size for Social Media?

Always upload the highest-quality image within platform limits. Let platforms compress rather than uploading at minimum sizes, which often results in blurry visuals.