2026 TikTok Benchmark Report
Learn how top brands are succeeding on TikTok in 2026.
TikTok remains the strongest lever for engagement. With a 3% increase in views, savvy brands can boost reach and build connections simultaneously. With KPIs constantly in flux, it's important to understand which metrics to prioritize and what success looks like on the platform today. This report highlights how top brands are performing and how to create content that drives results.
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Key Takeaways: 2026 TikTok Benchmark Report
- TikTok leads in engagement. Even with a dip from 3.9% to 3.4%, TikTok remains the top platform for engagement.
- Intentional posting beats high frequency. Brands are posting a record eight times per week, but those posting fewer than six times per week see 93% higher engagement.
- Top TikTok content performs across metrics. The strongest content leads across engagement, views, and Entertainment Score.
Top Brands on TikTok
These top-performing brands lead our sample, standing out for content that sparks interaction and meaningful response. Each was identified based on consistently high performance relative to competitors over the last six months.
The Dodo keeps people watching by telling simple, emotional stories about rescues and unlikely friendships. The posts encourage viewers to react, tag friends, and share their own pet photos.
Saje Wellness blends comedy with muted colors, peaceful music, and relaxing vibes that grip viewers as well as their oils. The brand proves that staying true to your brand and dipping your toe into trends is a magic combination.
Average TikTok Performance Across All Industries
Brands on TikTok average 559.9K followers and post about eight times per week. These benchmarks highlight the value of consistency and quality in building an engaged, visually driven audience.
Download the full TikTok benchmark report to access the Total Social Impact (TSI), Effectiveness Rate, Monthly Follower Growth Rate and Video Views, Shares and Reach, all broken down by brand size.
Average TikTok Performance By Industry
Performance on TikTok varies by industry, with Publishing leading in engagement at 5.3% by views, 6.1% by reach, and an average 4.5 Entertainment Score. Media and Entertainment follows with strong engagement and the highest posting volume. Travel and Hospitality and Beauty show steady results with moderate engagement, while Health and Wellness stands out with the highest reach-based engagement at 8.1% despite a smaller audience, highlighting how different strategies drive performance across industries.
Download the full TikTok benchmark report to access the above metrics and more.
Download the Full TikTok Benchmark Report
Dash Social’s benchmark report takes you through the latest metrics behind discovery, viewership, and how leading brands stand out on social.
Social Media Benchmark FAQs
What is a good engagement rate on TikTok vs Instagram?
On TikTok, the average engagement rate is 3.4% by video views, making it the strongest platform for interaction. On Instagram, engagement averages 0.4% by followers, with Reels outperforming other formats at 2.7%. TikTok generally delivers higher engagement, while Instagram supports reach and shareability.
Do TikTok benchmarks differ by industry?
Yes, performance varies widely by industry. Media and Entertainment and Publishing lead in engagement, while Travel and Hospitality and Fashion see higher growth rates. Industries like Home and Luxury tend to see lower engagement, showing that content style and audience behavior play a major role in performance.
Which TikTok metrics matter most?
Some of the most important metrics are engagement rate (by views and reach), shares, and Entertainment Score. Engagement rate shows how content resonates, shares indicate how far it spreads, and Entertainment Score helps identify what keeps viewers watching and interacting.