The Food and Beverage Industry Social Media Benchmark Report
Find out how your brand stacks up against food and beverage industry leaders.
Download the Benchmarks
To understand how your brand is doing on social, start by seeing what’s typical in the food and beverage industry. Download the report to see food and beverage industry averages across important metrics and platforms, including TikTok, Instagram, and YouTube. Use these findings to set clear goals, sharpen your content plan, and grow your audience faster.
Key Takeaways: 2025 Food and Beverage Benchmark Report
TikTok engagement lags behind. Despite strong reach, both engagement rate and Entertainment Score are below the average.
Instagram content resonates. Reels earn high shares and rank second in Entertainment Score across all industries.
YouTube views are through the roof. This industry leads in YouTube views, averaging 608K per On-Demand post.
Food and Beverage Industry Benchmarks and Statistics
TikTok
220.8K
135.2K
YouTube
323.2K
* Video views are the total number of times a video is played, including repeat plays by the same viewer.
Dash Social Insight: This industry is nailing visibility; now it’s time to strengthen engagement. Focus on content that feels relatable, watchable, and worth sharing to close the performance loop.
Food and Beverage Industry Highlights From Leading Brands
Food and beverage brands are creating content that’s fast-moving and full of flavor. Quick cuts and punchy hooks help capture attention in the first few seconds, while interactive formats like flavor polls or recipe twists encourage viewers to join the conversation. Tying content to timely launches or seasonal moments helps keep brands top-of-mind.
Oh Snap! Pickles leans into zesty snack energy on TikTok with quick-cut humor and bold package close-ups. The brand takes on a playful, offbeat tone, with hilarious and culturally relevant captions.
Erewhon goes bold on Instagram with delicious product close-ups and star-studded collabs. The brand earns incredibly high engagement by focusing on aspiration and luxurious presentation.
Burger King fuels YouTube views with ad-style Shorts that hit the moment, from limited-time menu reveals to timely collabs. The bold visual style and fast delivery help the brand to stand out.
Dash Social pulled a sample of global companies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630) analyzing their activity between January 1, 2025 to June 30, 2025 to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.
