The Health and Wellness Industry Social Media Benchmark Report
Find out how your brand stacks up against health and wellness industry leaders.
Download the Benchmarks
To understand how your brand is doing on social, start by seeing what’s typical in the health and wellness industry. Download the report to see health and wellness industry averages across important metrics and platforms, including TikTok, Instagram, and YouTube. Use these findings to set clear goals, sharpen your content plan, and grow your audience faster.
Key Takeaways: 2025 Health and Wellness Benchmark Report
Small followings, big impact. TikTok and Instagram content drives strong engagement despite smaller audience sizes.
Saves signal value. Instagram posts earn high save counts, showing viewers want to return to health and wellness content.
YouTube shows consistency. Videos have strong retention and stable views with twice-weekly posting.
Health and Wellness Industry Benchmarks and Statistics
TikTok
74.1K
56.3K
YouTube
46.5K
* Video views are the total number of times a video is played, including repeat plays by the same viewer.
Dash Social Insight: Wellness brands are building loyalty through saves and thoughtful content. Lean into educational and lifestyle content pillars that audiences want to revisit and share.
Health and Wellness Industry Highlights From Leading Brands
Health and wellness brands are creating content that feels informative without overwhelming the viewer. Strong hooks help capture attention early, while bite-sized data and real-world examples keep audiences engaged. Leaning into repeatable formats built around high-performing content helps build familiarity and trust over time.
Ritual keeps engagement high with a wide variety of content, including snappy skits and bite-size explainers that demystify wellness. Its content makes the science behind the brand approachable, fun and easy to engage with.
Whoop uses Instagram to share podcast clips and clean educational visuals. The focus on tangible performance improvements helps viewers connect the product to their own fitness goals.
Eight Sleep mixes data-backed sleep education with clear product walkthroughs that answer questions fast. The straightforward structure and focus on real use cases makes complex technology easy to understand.
Dash Social pulled a sample of global companies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630) analyzing their activity between January 1, 2025 to June 30, 2025 to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.
