The All Industries Social Media Benchmark Report
Find out how your brand stacks up against industry leaders.
Download the Benchmarks
To understand how your brand is doing on social, start by seeing what’s typical across all industries. Download the report to see averages across important metrics and platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X (formerly Twitter), and Threads. Use these findings to set clear goals, sharpen your content plan, and grow your audience faster.
Key Takeaways: 2025 All Industries Benchmark Report
TikTok Leads in Engagement. Using the same engagement rate calculation, TikTok (5.0%) leads Instagram (3.6%) and YouTube (3.4%) in engagement.
Instagram Drives the Greatest Reach. On average, Instagram drives +42% more reach than TikTok.
YouTube Has a Strong Base but Lower Engagement. YouTube has a large audience (1.2M average) but lower engagement and views than other channels, especially for Shorts.
All Industries Benchmarks and Statistics
TikTok
209.7K
289.5K
YouTube
97.6K
* Video views are the total number of times a video is played, including repeat plays by the same viewer.
Dash Social Insight: Brands that succeed on social lead with clarity and consistency. Strong hooks, recognizable formats, and a clear brand voice help turn casual views into lasting engagement.
All Industries Highlights From Leading Brands
Top brands are creating content that’s as captivating as it is useful. They hook viewers early with attention-grabbing intros, pair educational value with engaging visuals, and build a consistent brand mood through recurring themes and a clear, entertaining voice.
BBC Earth earns top TikTok engagement by cutting wildlife moments into tight clips with a first-second hook. It uses its extensive archival footage with educational captions or expert commentary to spark curiosity.
Sour Patch Kids sweetens its Instagram presence with punchy, candy-colored visuals and cheeky captions that invite fans to chime in. Timely memes keep its feed fresh, with just the right amount of sour.
Burger King fuels YouTube viewership with timely and relevant videos, from pop culture tie-ins to humorous limited-time menu reveals in its Shorts. The brand’s bold visuals and playful campaign style makes its content stand out.
Dash Social pulled a sample of global companies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630) analyzing their activity between January 1, 2025 to June 30, 2025 to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.
