All Industries Social Media Benchmark Report
Find out how your brand stacks up against industry leaders.
To understand how your brand is doing on social, start by seeing what’s typical across all industries. Download the report to see averages across important metrics on TikTok, Instagram, and YouTube. Use these findings to set clear goals, sharpen your content plan, and reach new audiences faster.
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Key Takeaways: 2026 All Industries Benchmark Report
- TikTok leads in engagement. TikTok remains the strongest platform for engagement across channels, with a 4.4% everage engagement rate.
- Reels win on Instagram. With a 2.7% engagement rate, Reels generate nearly double the performance of carousel posts at 1.4% and static images 1.3%.
- Different YouTube formats support different goals. Shorts drive engagements with 502 interactions on average, while on-demand videos lead in reach at 229.4K views vs. 75.9K for Shorts.
All Industries Benchmarks and Statistics
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All Industries Highlights From Leading Brands
Top brands are creating content that captures attention quickly and holds it with clear value. They hook viewers early with attention-grabbing intros, pair educational value with engaging visuals, and build a consistent brand mood through recurring content series and an entertaining voice.
Like magazines at checkout, People uses bold headlines, quotes, and timely influencer moments to match how audiences skim feeds. This low-friction approach makes stories easy to grasp and drives viewers to read, watch and tap the link in bio.
Tatcha taps into its creator network YouTube, sharing snippets from events, product tutorials, sneak peeks, and close-ups. The brand uses longer videos to add valuable context in skincare tutorials and interviews, while Shorts offer a better format for jokes, teasers, and quick tips.
Have you ever felt relaxed just by looking at a feed? Saje Wellness blends comedy with muted colors, peaceful music, and relaxing vibes that grip viewers as well as their oils. Saje Wellness shows that staying true to your brand and dipping your toe into trends is a magic combination.
Download the All Industries Benchmark Report
Dash Social’s benchmark report takes you through the latest metrics behind discovery, viewership, and how leading brands stand out on social.
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Social Media Benchmark FAQs
What is the average follower growth rate?
The average follower growth rate across all industries is 5%.
How can you translate benchmark data into channel goals and KPIs?
Social teams can translate benchmark data into channel goals and KPIs by understanding what works for their industry.
How often should we review benchmarks and refresh our targets?
Review benchmarks quarterly to stay aligned with platform changes and shifts in audience behavior. For fast-moving channels like TikTok and Instagram, check performance monthly to adjust targets based on trends, content performance, and algorithm changes.