The Luxury Industry Social Media Benchmark Report

The Average Monthly Growth Rate measures the rate at which a luxury brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. 

Luxury Industry Highlights From Leading Brands

The luxury industry stands out on social media by being opulent, with jaw-dropping looks that stand out from the rest of the feed. Notably, more muted luxury brands don’t see the same performance of the more entertaining ones, and some brands use social media as a showcase for their most buzzworthy styles.

Versace commands attention on TikTok with flashy campaign shoots and runway recaps that showcase the brand’s iconic styles. Event footage and backstage model interviews invite viewers to be a part of the show.

Versace outperforms the Luxury industry by 219%.

Schiaparelli captivates Instagram with striking visuals and glamorous designs, carrying on the house’s tradition of boundary-pushing fashion. Each post is a feast for the eyes, showcasing intricate runway and awards show look.

Schiaparelli outperforms the Luxury industry by 600%.

Jacob & Co. enthralls watch collectors and casual fans alike with short, high-definition clips of its extravagant timepieces. Highly polished reveals, hypnotic manufacturing videos and celebrity features makes it a luxury standout on YouTube Shorts.

Jacob & Co. outperforms the Luxury industry by 2,348%.

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In this Luxury Industry Benchmark Report you’ll discover:

• Benchmark KPIs across a number of social channels and metrics.
• Who your top competitors are on social media.
• Case studies exploring what top-performing brands in the luxury industry are doing well.
• Insights into what you could be doing right now to get better social media performance.

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