The Real Estate Industry Social Media Benchmark Report

The Average Monthly Growth Rate measures the rate at which a real estate brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Real estate sees moderate growth across all channels, with no major aberrations either way, which indicates that brands have potential to break away from the rest and create content that stands out.

Real Estate Industry Highlights From Leading Brands

The real estate industry has a smaller footprint on social media than most industries, but it has shown promising results in video formats in particular. Video can transport viewers into new destinations and engage them much better than static images can.

Douglas Elliman garners high TikTok engagement with stunning property tours that take the viewer on a ten second adventure. Its content offers rare insight into majestic locales, earning high engagement from entranced viewers.

Douglas Elliman outperforms the real estate industry by 71%.

Savills builds an engaged Instagram community by displaying picturesque global properties and frequently sharing market insights. Crisp photography and quick property “spotlights” let followers indulge in real-estate.

Savills outperforms the Real Estate industry by 200%.

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In this Real Estate Industry Benchmark Report you’ll discover:

• Benchmark KPIs across a number of social channels and metrics.
• Who your top competitors are on social media.
• Case studies exploring what top-performing brands in the real estate industry are doing well.
• Insights into what you could be doing right now to get better social media performance.

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