The Fashion Industry Social Media Benchmark Report
Find out how your brand stacks up against fashion industry leaders.
Download the Benchmarks
To understand how your brand is doing on social, start by seeing what’s typical in the fashion industry. Download the report to see fashion industry averages across important metrics and platforms, including TikTok, Instagram, and YouTube. Use these findings to set clear goals, sharpen your content plan, and grow your audience faster.
Key Takeaways: 2025 Fashion Benchmark Report
Visibility is rising. TikTok video views are up 33% and reach up 28%, but engagement and Entertainment Score have dipped slightly.
Instagram trails in interaction. Shares and saves are lower compared to other industries, despite solid view counts.
YouTube retention is strong. Brands average 93.4K views per post, with 94% viewer retention on long-form content.
Fashion Industry Benchmarks and Statistics
TikTok
168.1K
97.0K
YouTube
93.4K
* Video views are the total number of times a video is played, including repeat plays by the same viewer.
Dash Social Insight: Fashion brands are getting seen, but engagement has slipped. Using creative formats and entertainment to revive interaction will help convert reach into brand loyalty.
Fashion Industry Highlights From Leading Brands
Leading fashion brands are creating content that feels both relatable and aspirational. They showcase clothing on real people to help audiences picture the fit and feel, use fast-paced editing to highlight details without distraction, and rotate through familiar formats like hauls and lookbooks to strengthen their presence in the algorithm and build a recognizable brand style.
Alice and Olivia earns high engagement with fun try-on videos and quick styling moments. The variety of looks, and the brand’s bold style, keeps each post feeling fresh and exciting.
Hackett London sees high engagement with crisp tailoring shots. Attention to detail in lighting and fabric texture showcases craftsmanship in a way that feels luxurious but still approachable.
Uniqlo drives strong views with its seasonal looks and premieres of its exclusive collabs. Its consistent style ensures the clothing is always the hero, making it easy for viewers to imagine themselves wearing it.
Dash Social pulled a sample of global companies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630) analyzing their activity between January 1, 2025 to June 30, 2025 to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.
