The Home Industry Social Media Benchmark Report
Find out how your brand stacks up against home industry leaders.
Download the Benchmarks
To understand how your brand is doing on social, start by seeing what’s typical in the home industry. Download the report to see home industry averages across important metrics and platforms, including TikTok, Instagram, and YouTube. Use these findings to set clear goals, sharpen your content plan, and grow your audience faster.
Key Takeaways: 2025 Home Benchmark Report
High reach, low engagement. TikTok views are strong, but low Entertainment Score and engagement suggest room for improvement.
Instagram tells two stories. Reels get more views, but static posts drive much better engagement.
YouTube presence is modest. Brands post less frequently and rely heavily on On-Demand formats for views.
Home Industry Benchmarks and Statistics
TikTok
96.1K
89.3K
YouTube
54.2K
* Video views are the total number of times a video is played, including repeat plays by the same viewer.
Dash Social Insight: Views are healthy, but attention isn’t sticking. Content that educates, entertains, or solves a real problem has the best shot at increasing saves, shares, and time spent.
Home Industry Highlights From Leading Brands
Home brands are creating content that feels both aspirational and achievable. Styled spaces help audiences visualize how products could live in their own homes, while a consistent visual style builds brand recognition over time. Pairing design inspiration with practical tips keeps viewers engaged and encourages repeat views.
Sofa.com cozies up to TikTok audiences with stunning showroom setups and styling tips that highlight its pieces in real-life spaces. The relatable, lived-in setups make it easy to picture the furniture at home.
Marimekko brings its signature prints to Instagram through bold interior shots and styled vignettes that feel instantly recognizable. The striking use of pattern and color make it easy to stop the scroll and engage.
Lulu and Georgia draws YouTube viewers in with stunning, close-up room tours and behind-the-scenes looks at design that demystify the process.
Dash Social pulled a sample of global companies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630) analyzing their activity between January 1, 2025 to June 30, 2025 to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.
