The Media and Entertainment Industry Social Media Benchmark Report
Find out how your brand stacks up against media and entertainment industry leaders.
Download the Benchmarks
To understand how your brand is doing on social, start by seeing what’s typical in the media and entertainment industry. Download the report to see media and entertainment industry averages across important metrics and platforms, including TikTok, Instagram, and YouTube. Use these findings to set clear goals, sharpen your content plan, and grow your audience faster.
Key Takeaways: 2025 Media and Entertainment Benchmark Report
TikTok performance is consistent. TikTok metrics are holding steady across views, reach, and engagement.
Reels are a top-performer. This industry leads in Instagram Reels performance and holds the highest Entertainment Score.
Shorts are gaining traction. Brands post frequently and achieve steady views and retention.
Media and Entertainment Industry Benchmarks and Statistics
TikTok
284.2K
568.0K
YouTube
104.2K
* Video views are the total number of times a video is played, including repeat plays by the same viewer.
Dash Social Insight: Performance is steady and solid. To stay ahead, brands should keep investing in high-entertainment formats like Reels and Shorts, while nudging audiences toward interaction.
Media and Entertainment Industry Highlights From Leading Brands
Media and entertainment brands are creating content that feels immediate and impossible to scroll past. Recognizable characters or standout voices help pull viewers in from the start, while tightly edited highlight clips drive repeat views and sharing. Aligning content with cultural moments keeps the brand relevant and ready to ride the next trend.
Katie Couric Media anchors TikTok with crisp explainers and interviews that feel like having a smart friend in your feed. The mix of timely commentary and approachable delivery makes journalism on TikTok easy to digest.
Her Campus has a blend of humor, pop culture savvy and practical tips that feels like following a friend’s feed, leading to exceptional engagement.
Sony Pictures Entertainment drives YouTube video views with bold blockbuster trailers and cast-led set previews. The studio’s focus on exclusive content and the behind-the-scenes of film production keeps audiences on the edge of their seats.
Dash Social pulled a sample of global companies across TikTok (n=970), Instagram (n=2,967), and YouTube (n=630) analyzing their activity between January 1, 2025 to June 30, 2025 to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.
