TikTok Marketing Guide for 2025: Top Tactics for Brands

TikTok is known for its large, highly engaged audience and, of course, its many viral moments for creators and brands alike. TikTok remains one of the most influential apps in terms of purchase decisions, with many users conducting research on the app before deciding whether to buy. 

It’s time for brands to show up where these users are, and this guide will show you how. 

Why You Should Be Marketing on TikTok

Aside from virality and audience size, many other factors come into play in relation to marketing on TikTok. Using TikTok is a highly cost-effective way to market your brand to a large number of people. Not only is TikTok's audience size expansive, but it also skews towards a younger social media demographic. This not only means direct access to a group of people that your brand may not be reaching otherwise, but it also helps your brand stay culturally relevant, as most trends start there first. 

TikTok opens up a new world of creative opportunities for brands and their content marketing strategies. With this TikTok marketing strategy guide, you will learn: 

• The most important creative and technical best practices to set your content up for success.  
• Tips on how to develop a strong strategy with the help of data, authenticity and trends.
• How to set realistic yet unique goals and objectives for your new strategy.
• Popular trends like UGC, creators and advertising to help you go viral. 
• How to translate your success on TikTok to results with the help of Dash Social’s tools. 

It’s time to own your TikTok strategy. Download this TikTok marketing guide and join countless successful marketers in leveling up your approach today.

TikTok Marketing Guide FAQs

What is the best marketing strategy for TikTok?

There is no single best marketing strategy for TikTok. Instead, what works best for brands is a compilation of different tactics working together. These tactics can include things like TikTok influencer marketing, TikTok ad campaigns, monitoring TikTok trending sounds and setting TikTok benchmarks. 

What are the basics of TikTok marketing?

The basics of TikTok marketing are easy to understand. You first need to identify your audience, which will allow you to develop a comprehensive content strategy with a balance between paid and organic posts. You can then start integrating hashtags, influencers, UGC and other methods to help your content perform. Don’t forget to check your TikTok analytics to truly understand what’s working and what’s not. 

Is TikTok still good for marketing?

Yes. TikTok is one of the most effective channels for brands to use when marketing on social media due to its global reach, increased chances of virality and widespread impact on Gen Z, Millennials and beyond.