Guide To Short-Form Content To Build Long-Term Customers

More brands have shifted their focus to short-form content, and we analyzed the performance of over 1,000 of the world’s top brands to give you the most relevant short-form content insights your team can incorporate into your social strategy now. 

Learn how short, entertaining content changes the social landscape with this short-form content guide. Also discover: 

• The shift from long-form to short-form content 
• How to leverage Reels and Shorts as a part of your multi-channel strategy
• How Stella McCartney leverages short-form video content 
• How all social platforms are adapting to short-form content and prioritizing social entertainment

Short Form Content FAQs

What are examples of short-form content?

The most popular type of short-form content on social media is short-form video. These are snippets of content built to be entertaining, informative and, most importantly, capture your target audience’s attention in milliseconds. Short-form content can also show up in short and snappy text-based posts that grab a user's interest and keep them scrolling. 

Do Gen Z prefer short-form content?

Yes. The rise of Gen Z on social media platforms has led to the shift to shorter content overall. Gen Z values their time and likes to get as much information as possible in as short a period as possible. Short-form content is a necessity to grab this generation's attention. 

What is the most popular short-form content?

The most popular short-form content pieces are TikToks and Reels. Both of these content types have redefined short-form content and set a standard for all other social media platforms.