How Entertaining Content Increases Your Conversions

We analyzed the performance of over 1,000 of the world’s top brands to give you the most relevant insights your team can now incorporate into your social strategy.

More now than ever, users flock to social media to be entertained — how can brands produce entertaining content while meeting or even exceeding their business goals? 

Here’s what you’ll find in this entertaining content guide: 

• The value of creating entertaining content and its impact on overall performance
• How Reels, Shorts and media-rich Twitter posts perform on social better than any other type of content ‍
• Entertainment score benchmarks for brands to see how they stack up in their industry

Social Media Conversions FAQs

How to improve Instagram conversion?

The best way to improve your conversion rate on Instagram is to create high-quality content that leaves users wanting more or, even better, wanting to make a purchase. Make the path to buying clear by having straightforward CTAs and an up-to-date link in bio that takes users exactly where they expect and want to go. 

What is a good conversion rate for social media?

This is very dependent on your industry, brand and goals, but generally, a conversion rate between 2% and 5% is seen as a reasonable goal for brands. 

What is the 30 30 30 rule for social media?

The 30 30 rule on social media means brands should spend 30% of their time posting or talking about themselves, 30% of their time engaging in conversations about others, and the other 30% posting fun and engaging content. This structure leaves you with 10% of your time to answer messages and further engage with your audience.