E-Commerce Marketing Guide to Selling Products Online

What Is an E-Commerce Store or Website?

To put it simply, e-commerce stores or websites are e-commerce businesses that facilitate the activity of electronically buying or selling products online. Anytime a person goes online to buy a product or service, that is considered e-commerce. Every time a business or organization posts something online to sell, that is also considered e-commerce. If you’re wondering, “What is an e-commerce store?” it’s essentially the digital storefront where these transactions take place. 

What To Know About E-Commerce

E-commerce and social commerce need to be a main pillar of any brand’s strategy. Now more than ever, users are turning to the internet and social media to find and buy their products, so it's imperative that your brand is there to be seen and ready to be purchased. If your brand isn’t actively engaging in e-commerce and selling products online, you are missing out on important sales opportunities.

With this e-commerce guide, discover how to create an online presence that attracts today's consumers and keeps them coming back for more. This guide provides valuable e-commerce guidance and tips for e-commerce success, ensuring your business leverages the best strategy to thrive in the competitive online marketplace.

What you'll learn:‍

• Why e-commerce is more important than ever 
• How to exercise agility to see true success
• How to tap into the Amazon marketplace experience
• How to use AI to do more with less
• How to foster brand loyalty and build your community 
• The undeniable power of creators 
• How to develop creative that converts 
• The significance of data-backed decision making 

Are you ready to take your e-commerce marketing strategy to the next level? Download your free guide today. 

E-Commerce Marketing Guide FAQs

How do I get started with e-commerce?

Getting started with e-commerce is easy. If you don’t already have a website (which we recommend getting started on ASAP), you can start by selling products on third-party websites and social media platforms. Platforms like TikTok and Instagram have built-in shopping capabilities that make it easy for both sellers and buyers.

What are the four basics of e-commerce?

The four basic business models of e-commerce are: 

• B2B (Business to Business): B2B refers to businesses selling their products or services to other businesses, such as Amazon.
• B2C (Business to Consumer): B2C refers to businesses selling their products or services to consumers, such as Starbucks.
• C2B (Consumer to Business): C2B refers to consumers selling their products or services to businesses. For example, customer reviews on platforms like Yelp or Facebook. 
• C2C (Consumer to Consumer): C2C refers to consumers selling their products or services to other consumers, such as on Facebook Marketplace. 

Is e-commerce profitable?

Yes. E-commerce is one of the most profitable business models and is expected to become even more profitable as time passes and online capabilities grow. 

What is the best site to sell on?

In an ideal world, the best site to sell your products on is your own. Your website is fully optimized for your products or services and is usually what consumers are looking for when they’re looking to buy online. If creating your own website is currently out of reach, websites like Amazon, eBay, Walmart Marketplace, TikTok Shop or Instagram Shopping are all safe, reliable options that many brands use.