The Complete Guide to Influencer Marketing

Social media influencers significantly impact their audience's purchasing decisions, and the reasons brands should leverage this influence are numerous. Investing in creator management and influencer marketing drives conversions, delivers higher ROI, and fosters authentic engagement. Additionally, it boosts brand awareness, enhances your content mix and increases your brand's credibility among both your audience and the influencer’s followers. Think of influencer marketing as the ultimate form of social proof for your brand.

Creating an Influencer Marketing Strategy

The precarious and ever-evolving influencer landscape and creator economy can make it difficult to nail down a strategy. But there are a few things brands can do to get a head start. Evaluating the channels you want to use influencer marketing for, building relationships and setting realistic goals and deliverables for your team and the influencer are great starting points for any strategy. 

If one thing is for sure, it’s that creating an influencer marketing strategy is not a quick and easy task. That’s why we’ve created the ultimate influencer marketing strategy guide to help. 

Here’s what you'll learn in this guide:‍

• How to source new talent and vet potential partnerships: Learn the unexpected ways in which you can find your next creator collaboration and how to ensure they are the right fit for your brand. 
• How to use data to improve influencer performance: Discover the secret to leveraging data and influencer marketing measurement to enhance your strategy and identify the best metrics for tracking influencer performance. 
• How to conduct an audit to enhance your strategy: Deep dive into your influencer performance by setting clear goals and gathering relevant data. Use these insights to set yourself up for future success based on your results.
• The latest trends in influencer marketing: Uncover the latest trends in influencer marketing you should be paying attention to.

It’s time to take your influencer marketing strategy to the next level. Join the ranks of successful brands and leaders by downloading this guide today and start your journey towards complete influencer marketing success.

Influencer Marketing Strategy FAQs

What are the 3 R’s of influencer marketing?

The three R’s of influencer marketing are Reach, Relevance and Resonance. These three R’s ensure that with influencer marketing you are reaching as many people as possible, creating the most relevant content possible and resonating with your influencer's audience. These three things are crucial to running a successful influencer marketing campaign. 

How do you market with influencers?

There are many ways for brands to market with influencers. One of the most popular ways is partnering with influencers on a product launch. You can send the influencer your new product to review and they can post organic content to their own account and also make specific content that can be used for paid campaigns or your own social accounts. 

How do brands reach out to influencers? 

Influencer outreach can feel daunting, but it is actually very simple. We recommend reaching out to brands either directly on their most popular or used platform, getting in touch with them by email or getting in contact with their manager. Remember to make sure your outreach is clear, concise and communicates exactly what you want to get out of this influencer partnership.