15 Best Athleisure Brands on Instagram

Athleisure and athletic clothing is often highly-specialized, relying on technical descriptions to convey value to consumers. However, this is often more difficult to do on social media, requiring athleisure brands to use creatively use visuals to showcase clothing’s comfort, movability and technical properties. 

How do the best athleisure brands perform and strategize on social? To find out, we used Dash Social's Social Media Dashboards and analyzed the results to see how leading athletic brands performed on Instagram from January 1-March 31, 2025.  

Here’s a breakdown of 15 top-performing brands, ranked from highest to lowest engagement and what sets their social strategies apart.

1. Aimé Leon Dore (@aimeleondore) 

• Followers: 1.4M
• Engagement rate: 1.35%

The streetwear influence on Aimé Leon Dore is clear from one look at its Instagram profile. With ultra-cool visuals, including old polaroids from the founder’s family to pay homage to its New York and Greek roots, interspersed with product images and snippets from unique projects, like its short film ‘Doublemint’, Aimé Leon Dore cements its trendy and sleek image found in its Instagram feed. 

Throughout its feed, Aimé Leon Dore highlights exclusive drops, product collaborations and more to drive consumers to encourage website visitors — and purchases. 

2. Gymshark (@gymshark)

• Followers: 7.6M
• Engagement rate: 0.75%

Gymshark is a UK-based fitness brand known for its form-fitting but functional gear and strong community focus. It thrives on creating a lifestyle around lifting culture and fitness motivation.

Gymshark builds hype through high-impact fitness content, athlete partnerships, UGC and community challenges. Its Instagram is a hub for motivation and connection, turning active followers that fit the brand’s image into advocates.

3. Savage X Fenty (@savagexfenty)

• Followers: 5.1M
• Engagement rate: 0.66%

Savage X Fenty sells athleisure, lingerie and loungewear, which makes its feed eclectic, filled with different styles shown on a variety of bodies. This highlights its commitment to diversity, showing how its products can suit different styles, sizes and people. 

Its feed relies on recognizable models and UGC incorporating interesting campaigns that bring attention to diverse communities. For example, in September, to celebrate Latinx Heritage Month, the brand showcased different creators, including family businesses, art curators and more, to promote their businesses, practices and generally shine a light on the diverse interests of the Latinx community. This part of its strategy cleverly taps into community without working with traditional influencers, showing the brand’s commitment to community and underrepresented groups. 

4. SET Active (@setactive)

• Followers: 464K 
• Engagement rate: 0.58%

Set Active delivers minimalist, color-coordinated activewear that doubles as streetwear, attracting a loyal Gen Z and millennial following. The brand is rooted in trend-forward aesthetics and influencer-driven growth.

Set Active leans into curated, aesthetic visuals, product drops and influencer collaborations to create demand. Its grid reflects a lifestyle-driven brand that blends fashion with function, building anticipation around each new launch.

5. lululemon (@lululemon)

• Followers: 5.2M
• Engagement rate: 0.56%

What can’t lululemon do on social media? The brand showcases its commitment to professional athletes, with posts spotlighting pro swimmers, marathon runners, figure skaters and more wearing its products. At the same time, lululemon embraces its broad appeal, understanding it resonates with both elite athletes and everyday fitness enthusiasts — and simply those who wish to embrace comfort. 

They tap into creative and engaging visuals, especially in product campaigns. Whether it’s putting Mickey Mouse on ice for a brand collaboration with Disney or highlighting sleek activewear in urban settings, lululemon blends storytelling with product promotion to spark excitement and inspiration.

6. Adanola (@adanola)

• Followers: 876K 
• Engagement rate: 0.53% 

Adanola puts the ‘leisure’ in ‘athleisure,’ with a stylish Instagram feed dedicated to showing how comfortable their leggings and sweatsuits are through UGC creators lounging, making their way throughout the city and more. They share lots of Reels, providing audiences with styling ideas, helpful to encourage users to pair Adanola products with existing items from their wardrobe — or maybe more Adanola pieces. 

Its Instagram marketing strategy is also notable for its attention to trends and creative flatlays, which help give its brand and feed an aspirational vibe and position it as a go-to source for visually on-point content. By tapping into what’s current and infusing its signature chic aesthetic, Adanola engages its audience with creative inspiration.

7. Athleta (@athleta)

• Followers: 949K
• Engagement rate: 0.27%

Athleta, a certified B Corporation, stands out in the activewear space by blending performance, inclusivity and sustainability. Designed by women, for women, the brand prioritizes wellness, celebrates all body types and leads with a strong commitment to eco-conscious practices.

Athleta uses Instagram to spotlight real women, including professional athletes and community stories, emphasizing inclusivity and empowerment through user-generated content and wellness-focused posts. Its content stands out for its authentic, body-positive messaging.

8. Vuori (@vuoriclothing) 

• Followers: 888K
• Engagement rate: 0.24%

Vuori merges premium athletic performance with West Coast-inspired style, offering versatile pieces that transition from workout to everyday life. The brand emphasizes ethical manufacturing and comfort-forward design.

Vuori sets its brand apart with serene, nature-filled visuals and storytelling that highlights its commitment to sustainability and mindful living. Its content feels calm, aspirational and purpose-driven.

9. Sporty and Rich (@sportyandrich)

• Followers: 766K
• Engagement rate: 0.24%

Sporty and Rich positions itself at the intersection of luxury and wellness, taking its brand identity from an online mood board to a fully-fledged brand. Its brand taps into a retro-inspired apparel and aspirational images. It leans heavily into lifestyle branding, blending fashion with health-conscious messaging.

Sporty and Rich uses Instagram as a curated mood board, combining vintage health ads, editorial-style photography and wellness affirmations. Its distinct visual identity and nostalgic tone make the brand instantly recognizable.

10. Rhone (@rhone)

• Followers: 153K
• Engagement rate: 0.14%

Rhone’s commitment to movement is evident from its Instagram feed. With a special focus on its ‘1 ON 1’ series, highlighting CEOs, athletes and other people who discuss what makes them ‘#ForeverForward’ (a branded hashtag used to promote the campaign). Its brand identity values motivated, driven individuals and shows how its products align with these consumers' physical needs. 

Rhone also leans into sports marketing — they’re an official partner of the LPGA Tour and the NBA, with content featuring athletes from both leagues. This is a great way to reach other athletes and fans and integrate its brand into the sports culture lexicon.

11. Victoria’s Secret Pink (@vspink)

• Followers: 7.4M 
• Engagement rate: 0.09%

While Victoria's Secret is primarily known for its lingerie and sleepwear, its diffusion line Victoria's Secret Pink has taken off in the athleisure space, creating foldover yoga pants and hoodies that teens and adults flock to. They use a combination of product snapshots and creative, funny andrelatable content to spark interest and engagement among followers.

Examples of its creative visuals include its take on trending memes and unique posts promoting product suggestions for a night in and other Victoria’s Secret Pink goodies. 

12. Cuts Clothing (@cuts)

• Followers: 505K
• Engagement rate: 0.08%

Cuts Clothing's sophisticated, sleek image is clear from its Instagram feed and product line. Its feed features neutral colors, with people working and on-the-go to demonstrate how its products can integrate into your life. Its feed strikes a delicate balance between being relatable and motivational. 

Through social media, Cuts is focused on product promotion, with Instagram highlights dedicated to seasonal drops, specific product lines and more. 

13. Beyond Yoga (@beyondyoga) 

• Followers: 465K
• Engagement rate: 0.08%

Beyond Yoga taps into its consumer community to showcase its products being used in everyday life — this approach helps build community and relatability among its audience by showing athleisure in casual settings. They take a similarly relatable approach to the influencers they work with, partnering with creators like the ‘Excuse my Grandma’ podcast team to both promote how its clothing range suits a variety of ages and to reach different demographics.  

This community-driven strategy shows the versatility of Beyond Yoga’s products and helps creates a stronger connections with its audience. By prioritizing relatability over perfection, the brand positions itself as approachable and inclusive.

14. Alo Yoga (@aloyoga)

• Followers: 3.5M
• Engagement rate: 0.07%

Alo Yoga is one of the most popular fitness apparel brands. Alo Yoga's products and services are beloved by celebrities and influencers who often wear the product and visit its namesake gym, boosting the brand's influence on and offline. 

Its Instagram feed puts the product first, showcasing creators bending, moving and living in its clothing. Interspersed throughout its feed are a variety of inspirational images and calls to action, like quotes, virtual events and more. This helps give its feed some variety and helps break up the product shots featured throughout. 

15. Saysh (@bysaysh)

• Followers: 166K 
• Engagement rate: 0.06%

Founded by seven-time track and field Olympic Champion Allyson Felix (the most decorated track and field athlete in history  — with three more medals than Usain Bolt), Saysh is primarily a running shoe company dedicated to crafting the best shoe for women and AFAB (assigned female at birth) person’s feet. Saysh’s Instagram feed features community members but leans most heavily on its Olympian founder, showcasing her family, athleticism and, of course, close-up glimpses of its shoes and athleisure wear with calls-to-action to encourage shopping with their link in bio. 

Saysh also uses its LikeShop profile to encourage users to sign up for Saysh+, its premium subscription service that includes its Run Club, exclusive member sales and more. Its LikeShop also serves as a powerful tool to cement its brand identity as dedicated to women’s issues by promoting its maternity return policy and the brand’s story, directly from Felix, about why these issues mean so much to her and her brand. Their Instagram is a masterclass in weaving a strong narrative through promotional images and crafting a solid identity. 

Want to take your visual content to the next level? With Creator Management, brands can track the performance of individual athletes and brand ambassadors to see how they contribute to ROI and support your brand’s growth on social. 

Social Listening lets retail brands create an 'Industry Topic' to see what’s trending in your retail niche — discover what’s trending among industries so you don’t miss an opportunity to hop on a trend you might miss otherwise. With Campaigns, athleisure brands can share campaign content, with convenient content tags to easily identify which content belongs where — here, brands can also segment content to fully understand the impact across all channels. 

Dash Social’s tools help you plan, schedule and optimize your social content to ensure you’re staying on top of your creative content.