Case Study | Retail Industry
How Dash Social Helps Girlfriend Collective Accelerate Audience Growth
Discover how Girlfriend Collective uses Dashboards to streamline content creation.
“Prior to Dash Social, monthly reporting required double the time. We used Excel to track performance manually and outsourced a lot of the analytics to our in-house data team. Now that we can access all of our data in one place, we can understand where we stand against our KPIs in real-time.”
Aria Dimalanta
Social Media Manager
+75%
Increase in net new followers in 2021
+119%
Average engagement rate for flatlay visuals compared to studio shots
Agility in the Athleisure Sector
Girlfriend Collective distinguishes itself from other athleisure brands with its focus on eco-friendly products. Social media is essential for getting the word out about its environmentally-conscious ethos. However, all athleisure brands are present on the same channels, and entering the highly competitive market is no easy feat. This poses several challenges for the brand: how can it scale its growth on fiercely competitive social channels? And how can it position itself apart from its competitors, while also staying agile to market forces?
In This Story
- Accelerating audience growth through targeted social media strategies.
- Utilizing Dash Social’s tools to refine content and engagement tactics.
- Building a loyal community by aligning content with brand values.
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