Social Commerce Redefined

Marrying Content and Commerce

Historically, the fashion and luxury industries have maintained an aspirational vantage point from consumers. As modern shoppers seek more meaningful connections online, the reality of the accelerated digital retailing landscape has confronted ba&sh with a number of challenges. First, how can ba&sh bridge the gap between the arm’s length of the fashion industry and Instagram’s sense of community? Second, how can the brand maintain its elevated brand positioning, while leaning into more personal conversations to achieve social media growth for the brand?

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