Case Study | Fashion Industry

Social Commerce Redefined

How ba&sh Drove Instagram Growth by Leaning Into Its Community

See how ba&sh leverages Vision AI to boost ROI.

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Social Commerce Redefined

“The creator management solutions were one of the main reasons we signed up with Dash Social. No one else was able to provide as many metrics as we needed when it came to sourcing user-generated content, selecting new influencer partnerships and measuring the return.”

Emilie Beneteau

Global Digital Influence & Social Media Director at ba&sh

+216%

Growth on social media using Dash Social

+26%

Higher CTR than the luxury industry average

Marrying Content and Commerce

Historically, the fashion and luxury industries have maintained an aspirational vantage point from consumers. As modern shoppers seek more meaningful connections online, the reality of the accelerated digital retailing landscape has confronted ba&sh with a number of challenges. First, how can ba&sh bridge the gap between the arm’s length of the fashion industry and Instagram’s sense of community? Second, how can the brand maintain its elevated brand positioning, while leaning into more personal conversations to achieve social media growth for the brand?

In This Story

  • Driving Instagram growth by optimizing content for platform algorithms.
  • Engaging with audiences through consistent and relevant posts.
  • Monitoring performance metrics to inform future content strategies.
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Dash Social Instagram Organic Reach analytics dashboard showing estimated reach, engagement, and UGC performance.Read the Case Study

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