Top TikTok Trends for Brands to Follow (Updated July 2025)

TikTok had over 900 million worldwide users in 2024 — and this number is expected to climb to just over 900 million in 2024. Once assumed to be a social media platform that’s just for kids, the TikTok user base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

TikTok Trends are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending right now is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. To help your brand identify current TikTok trends, this blog will cover:

• What are the current TikTok trends?
• TikTok Trends for July 2025.
• TikTok Trends for past months.
• What is a TikTok trend?
• How to find what's trending on TikTok.

Videos can become viral trends themselves and users can share them much like songs and sounds. TikTokers are able to Stitch viral videos using this feature to react to content or continue the story of the original video with their own funny or insightful additions. Brands are getting in on the fun by leveraging the creative potential of stitching, duets, and reactions to inspire entertaining user-generated content.

TikTok creators infuse their unique flair into trends, with shared TikTok sounds and hashtags acting as the glue that binds these creative remixes. In crafting an effective TikTok marketing strategy, prioritize concepts that offer easy replication, sprinkled with elements of fun, surprise, and a trending audio track for maximum impact.

TikTok Trends for July 2025 

July’s TikTok trends are shaping how users create, engage and connect on the platform. 

My Dream Date 

Huda is the Love Island (and social media gift) that keeps on giving. Simply lipsynch to the trending “my dream date” audio and use the text overlay feature to describe a hangout you love — not necessarily your actual dream date. 

When Someone Tells Me They’re Pregnant

Use this trend to plug your favorite show or movie. For the first line, lip synch to the associated trending audio and use the text overlay to write ‘when someone tells me they’re pregnant’. In the second part of the audio, use the text overlay to write “I’m watching (insert show or movie here) for the first time,” in order to demonstrate how important this piece of media is to you — and how much others will love it.  

Nothing Beats a Jet 2 Holiday

This is an ultra-easy trend to participate in. Simply add the ‘Jet 2 holiday’ audio to a TikTok video that showcases a funny or stressful moment on vacation, or even add it to other bizarre happenings that could happen on a vacation — like the example of the dinosaur riding a horse below. 

TikTok Trends for June 2025 

With Summer (almost) in full-swing, here are the TikTok trends filling our FYPs this month.

Holy Frickin’ Airball

This trend is your opportunity to flex on your followers. Using a photo carousel format, describe something you do well or on a large scale, but minimizing it from another user’s perspective in the first frame. Let’s take the example below — the first frame asks 

I Mean I Could, But Why Would I Want To? 

This trend has been going strong since May, and is a simple and fun trend to partake in. Use the corresponding audio from Selena Gomez’ song ‘Hands to Myself’ which says, “I mean I could but why would I want to?” and use the text overlay to describe a habit you just won’t stop. If possible, take a video of yourself performing the habit in question. 

Propaganda I Won’t Be Falling For

This trend might not discuss propaganda in the traditional sense, in this context, it’s used to describe a list of trends or popular things you won’t be partaking in. Using a photo or video, use the text feature to write a list of propaganda you won’t be falling for — alternatively, some creators are listing propaganda they are falling for, which is another fun way to partake. 

TikTok Trends for May 2025 

May is filled with fun TikTok trends to watch or remake for your own content. Here are some of the most popular trends on TikTok this month.

I’m So Hungry I Could Eat…

This is a hilarious and very easy to replicate trend — as long as you can hold your laughter in. To do this trend, find an unsuspecting friend, family member or coworker (even better if they’re unfamiliar with this trend), and say “I’m so hungry I could eat..” and instead of saying the usual, ‘horse’, mention a historical or fictional figure or someone from their past that would truly shock them. 

Almost Forgot This Is the Whole Point

This is a trend you can take seriously, or have a bit of fun with. Use a text overlay to share a video of a location that makes you happy, a selfie featuring yourself in a state of bliss or partaking in a fun activity like shopping or even eating fast food. Using the text feature, write ‘I almost forgot this was the whole point’ on your TikTok post.

Butterfly Effect 

This is another easy trend to replicate. Use the text feature over an image or video of yourself (or another appealing background) and describe a scenario that wouldn’t be possible without a specific event happening. This can be serious (like meeting the love of your life of even developing part of your brand) or a sillier scenario like going on a vacation.

Name Trend 

While this name is perfect if you have different nicknames, it’s also a fun trend you could do if your brand goes by various names or abbreviations. To replicate this trend, simply take a video of yourself or another compelling shot and list the different names different people in your life have for you.

TikTok Trends for April 2025 

Whether or not Spring has sprung in your region, here are the TikTok trends almost everyone is indulging in this April. 

Unhinged Hacks

This trend invites users to share their most unconventional and outlandish life hacks, often accompanied by the dramatic "Dance of the Knights" soundtrack. From bizarre beauty tips to eccentric household solutions, creators showcase their most "unhinged" advice, blurring the line between satire and genuine ingenuity. The trend's appeal lies in its celebration of creativity and the unexpected, encouraging viewers to think outside the box.

How Much Do You Like It?

In this trend, users pose the question "How much do you like it?" and respond with escalating actions that humorously demonstrate their affection or obsession. Whether it's a favorite snack, song, or person, creators exaggerate their reactions to comedic effect, often culminating in over-the-top gestures. The trend thrives on its relatability and the universal experience of being passionately attached to something.​

Favorite Horror Movie

Despite its title, this trend isn't about traditional horror films. Instead, users share emotionally devastating scenes from movies or shows, labeling them as their "favorite horror movie" to highlight the lingering impact these moments have had on them. Set to Gracie Abrams' haunting track "I Love You, I'm Sorry," the trend resonates with viewers by tapping into shared experiences of heartbreak and poignant storytelling.

I Don’t Want To Be Friends

​The "I Don't Want to Be Friends" trend on TikTok humorously captures the moment someone asserts their boundaries in relationships. Set to the dramatic strains of Lady Gaga's "Bad Romance," creators lip-sync the phrase to depict scenarios where they reject insincere friendships or unwanted advances. This trend resonates with viewers by blending relatable social situations with a touch of theatrical flair, allowing users to express empowerment and self-respect in a playful format.​

TikTok Trends for March 2025 

Curious which TikTok trends you should tap into this month? Here are some TikTok trends found across FYPs in the United States this month.

What’s Your Innie Doing? 

While this trend makes the most sense if you’re watching the Apple TV show ‘Severence’, it’s easy enough to understand. In the show, some employees are ‘severed’, meaning they have an ‘innie’ who works their 9-5, and an ‘outie’ who partakes in life outside the office. TikTok users are hopping on the innie and outie train to speculate which boring or painful tasks their innie would do in their place. 

Nails in 0.5X

This nail reveal is a rare trend that doesn’t require video, but still packs a punch. Simply take a photo of your nails above your head with the 0.5X setting on your camera, focusing on your nails so they appear ‘blown up’. This lets you show all the fun details in your nails without learning complicated handography. 

Party 4 U Lipsynch

Aside from simply trending on social media, this Charli xcx song has sparked a trend with people lip synching to the bridge of the song ‘Party 4 U’, evoking a famous Coco Montrese lipsynch on the show Rupaul’s Drag Race — bonus points if you point to your mouth while synching the words, just like her. 

TikTok Trends for February 2025 

As we look forward to the Super Bowl, Valentine’s Day and more, here are some of the trends shaping our FYP’s this month. 

You’re So Funny 

This is a trend that aims to make light of negative past experiences, or simply to poke fun at an odd habit you habit. To partake in this trend on TikTok, simply film yourself or use a selfie, and use the text overlay feature to write, “‘You’re so funny, thanks…” writing your own story of embarrassment, hardship or any other experience you’d like to poke fun at. 

Emergency Contact

Have you reached that point in life where you’ve swapped your partner for your partner as an emergency contact? This trend presents a fun opportunity to show your partner doing something silly.

Victorian Rabbit 

Colloquially known as the ‘Victorian rabbit’ on TikTok, this trend involves using paintings from artist Irena Aizen and using a text overlay to describe a situation you often or might find yourself in — typically using the wording ‘My face when…’ followed by whatever you’d like to mention. Creators often incorporate elements of the painting into the text, whether it’s pets, the outfit or simply the startled look on the rabbit’s face.

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in hilariously exaggerated scenarios, surprisingly informative and hyper-relatable. The types of content that are taking over your ‘For You’ page typically come from three fundamental categories:

• Trending sounds
• Trending videos
• Trending hashtags

Several recocurring themes define what makes content from these categories become top TikTok trends. The main being humor, as funny videos tend to get more shares and repeated views, both critical factors for TikTok's feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. 

Relatability also plays a part in what will and won’t become a trend. Short-form videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy-to-find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. 

Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

TikTok’s unique audience separates it from other social channels. The majority of platform users  are young, and users are eager to interact with their community through   likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What is most popular or viral is literally changing every single day. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as Musical.ly, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called ‘The Renegade’ to a song by K-Camp called ‘Lottery’.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy-to-learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows. If you’re not sure what sounds to use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has ‘expired’ is once you begin to see it popping up on other social media channels like Twitter or Instagram.