Top TikTok Trends for Brands to Follow (Updated November 2025)

TikTok had over 900 million worldwide users in 2025, signalling huge interest for the platform. Once assumed to be a social media platform that’s just for kids, the TikTok user base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

TikTok Trends are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending right now is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. To help your brand identify current TikTok trends, this blog will cover:

• What are the current TikTok trends?
• TikTok Trends for November 2025.
• TikTok Trends for past months.
• What is a TikTok trend?
• How to find what's trending on TikTok.

Videos can become viral trends themselves and users can share them much like songs and sounds. TikTokers are able to Stitch viral videos using this feature to react to content or continue the story of the original video with their own funny or insightful additions. Brands are getting in on the fun by leveraging the creative potential of stitching, duets, and reactions to inspire entertaining user-generated content.

TikTok creators infuse their unique flair into trends, with shared TikTok sounds and hashtags acting as the glue that binds these creative remixes. In crafting an effective TikTok marketing strategy, prioritize concepts that offer easy replication, sprinkled with elements of fun, surprise, and a trending audio track for maximum impact.

TikTok Trends for November 2025

Here are the TikTok trends brands should incorporate into November’s TikTok content. 

Welcome To Jackass 

In this newly-taken off trend, creators use the ‘Jackass’ theme song and describe something that seems harmless or laid back, but is actually quite daunting. For brands, this is a great way to poke fun at a product running low, or something that speaks to your organizationa’s internal culture, for example, “Going to tell my boss we can’t hop on the latest TikTok trend because the sound isn’t approved for business use.” Similarly, use it to back anything that’s particularly silly, or daring if it bits your brand’s online personality.

Haunted House 

Halloween might be over, but the spooky associations that go along with it or not. In this TikTok trend, simply use a selfie or video, and use the text overlay with the following prompt: “I walk into a haunted house, but instead of ghosts, I see…” describing a personal ‘scare’ of your own. 

We’re Not Going 

This trend is a humorous take on a heartfelt trend, where people use a carousel post to describe a positive friendship dynamic where what’s yours, is theirs. This trend is now shifting to people sharing photos they’ve taken with celebrities, and poking fun at their ‘close frienship’ — or lack thereof. Celebrities themselves have also taken a stab at the trend, like Role Model’s take on the trend with his friend Lewis Capaldi. 

Don’t Judge 

This is a fun and easy trend to participate in, requiring a static or video selfie. Add some copy that says, “Don’t judge, that could be you one day” with a sentence or short paragraph explaining a hyper-specific situation that you’d never find yourself in. It can be serious, or even a play on a fictional scenario, like the example below with Jake Shane describing a scene from the ‘Devil Wears Prada’ movie. 

TikTok Trends for October 2025

With spooky season in full swing, here are some trends to tap into this month. 

Stop Talking Dirty To Me

The Life of a Showgirl came out on October 3, and it would be shocking to see a FYP where some sort of Taylor trend doesn’t exist. This is a cheeky trend that involves using the lyric “stop talking dirty to me” from the song ‘Actually Romantic, but it’s totally PG. To partake in this trend, simply share a video or a text overlay of something you love doing, from sharing your ideal day, having your partner clean the house, or something related to a product or your brand, this is an easy trend to jump on. 

Girl Whatever

Have a video of yourself looking perfectly unbothered, or a video of yourself hamming it up or embarrassing yourself? Post it, add the song ‘You (Ha Ha Ha) by Charli xcx, and a text overlay saying ‘Girl, whatever’. 

The Lion Does Not Concern Himself 

Have a slightly annoying habit you don’t mind sharing? Share a video or selfie of yourself and a text overlay saying, “the lion does not concern himself with…” adding a behavior you recognize might not be the best, but you refuse to give up, like paying your twin sister back from the example below. 

TikTok Trends for September 2025

As we enter September, tap into the following TikTok trends. 

‘Aholic’

This trend is a fun opportunity to shine a light on a habit you have, something you drink, or anything you just can’t get enough of. Simply film yourself drinking or eating (shot style) with the song to accompany the trend, or repeatedly indulging in whatever your mildly addicted to. 

Unfortunately I Do Love… 

This trend is simple to participate in. Using either a selfie or video, use the text overlay to list the things you love; bonus points if they’re considered stereotypical to some.

Charlie And Lola 

This trend plays into nostalgia, and is perfect for fashion brands with a millennial or Gen Z target demographic. Tap into your internal design team, or use ChatGPT to create a Charlie and Lola-style illustration of your brand’s favorite ‘fits.

TikTok Trends for August  2025 

Summer might be fading, but these TikTok trends are just starting to peak. Here are the latest TikTok trends to incorporate into your content calendar:

I Forgot That You Existed 

If you’ve forgotten someone or something, this trend is for you. To participate in this trend, lipsynch to the ‘I Forgot That You Existed’ by Taylor Swift audio and use a text overlay to describe the person you forgot or task you neglected to do. For example, “Me when I remember my Summer reading list”. 

You Need To Nerd Out

On TikTok, the ‘you need to nerd out’ trend is being used by creators to highlight niche interests or expertise in a playful, enthusiastic way. Using a video carousel type post, use an intro image (usually consisting of a selfie) with the text “you need to”, following by a second image or video that says ”NERD OUT” with images or stickers with all of the nerdy things you’re passionate about. 

Throwing A Fit 

Show off your best outfit with this trend. This trend can be done alone or with someone else — if filming with a partner, have them say “Sorry we’re late, they were throwing a fit!” with a text overlay, as well. In the next frame, proudly display your outfit. If doing the trend alone, just show off your ‘fit with a text overlay reading “Sorry I’m late, I was throwing a fit!” 

Alexander Come Back To Sleep

The ‘Alexander Come Back To Sleep’ audio from Hamilton is giving theatre fans the ultimate reason to dress in their best 1770’s garb, wear a wig or draw on facial hair and pretend to escape out of their window while lip synching to the song. 

TikTok Trends for July 2025 

July’s TikTok trends are shaping how users create, engage and connect on the platform. 

My Dream Date 

Huda is the Love Island (and social media gift) that keeps on giving. Simply lipsynch to the trending “my dream date” audio and use the text overlay feature to describe a hangout you love, not necessarily your actual dream date. 

When Someone Tells Me They’re Pregnant

Use this trend to plug your favorite show or movie. For the first line, lip synch to the associated trending audio and use the text overlay to write ‘when someone tells me they’re pregnant’. In the second part of the audio, use the text overlay to write “I’m watching (insert show or movie here) for the first time,” in order to demonstrate how important this piece of media is to you, and how much others will love it.  

Nothing Beats a Jet 2 Holiday

This is an ultra-easy trend to participate in. Simply add the ‘Jet 2 holiday’ audio to a TikTok video that showcases a funny or stressful moment on vacation, or even add it to other bizarre happenings that could happen on a vacation, like the example of the dinosaur riding a horse below. 

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances, or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in hilariously exaggerated scenarios, surprisingly informative and hyper-relatable. The types of content that are taking over your ‘For You’ page typically come from three fundamental categories:

• Trending sounds
• Trending videos
• Trending hashtags

Several recocurring themes define what makes content from these categories become top TikTok trends. The main being humor, as funny videos tend to get more shares and repeated views, both critical factors for TikTok's feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. 

Relatability also plays a part in what will and won’t become a trend. Short-form videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy-to-find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. 

Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

TikTok’s unique audience separates it from other social channels. The majority of platform users  are young, and users are eager to interact with their community through   likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What is most popular or viral is literally changing every single day. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as Musical.ly, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called ‘The Renegade’ to a song by K-Camp called ‘Lottery’.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy-to-learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows. If you’re not sure what sounds to use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has ‘expired’ is once you begin to see it popping up on other social media channels like Twitter or Instagram.