Top TikTok Trends for Brands to Follow (Updated January 2026)

TikTok had over 900 million worldwide users in 2025, signalling huge interest for the platform. Once assumed to be a social media platform that’s just for kids, the TikTok user base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

TikTok Trends are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending right now is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. To help your brand identify current TikTok trends, this blog will cover:

• What are the current TikTok trends?
• TikTok Trends for January 2026.
• TikTok Trends for past months.
• What is a TikTok trend?
• How to find what's trending on TikTok.

Videos can become viral trends themselves and users can share them much like songs and sounds. TikTokers are able to Stitch viral videos using this feature to react to content or continue the story of the original video with their own funny or insightful additions. Brands are getting in on the fun by leveraging the creative potential of stitching, duets, and reactions to inspire entertaining user-generated content.

TikTok creators infuse their unique flair into trends, with shared TikTok sounds and hashtags acting as the glue that binds these creative remixes. In crafting an effective TikTok marketing strategy, prioritize concepts that offer easy replication, sprinkled with elements of fun, surprise, and a trending audio track for maximum impact.

TikTok Trends for January 2026

Ring in 2026 with style and lots of laugh using the latest TikTok trends. 

John Hamm in the Club

Use this trend to celebrate the little and big things that make you feel blissful, just like the clip of John Hamm in the club from the TV show ‘Your Friends and Neighbours”. 

You’re So Lucky 

Want to brag about your most recent accomplishment? This is the perfect trend for you. Using a carousel, screenshot, or short video, use a text overlay to write “you’re so lucky”, then list some of the things you did to make sure you showed up and worked to reach your goals. 

Day 1 

While January is the start of New Year’s Resolutions, this trend can be shared anytime during the month (or beyond). This trend takes a different approach, and is perfect to poke fun at a particular weakness or even something you don’t intend to give up, like Diet Coke. In the example below, the creator shares ‘day 1 of no shopping’, ‘day 2 of no shopping’, and right back to ‘day 1 of no shopping’, poking fun at her love of shopping. 

TikTok Trends for December 2025

Whether you’re looking to celebrate the holidays or you’re seeking out some fun trends to reach TikTok’s FYP, here are some trends social media managers have to keep their eyes on this December. 

C’mon Superman, Say Your Stupid Line 

This trend is perfect for any brand with a catchphrase, common saying among coworkers, or anything else you hear often. To hop on this trend, add the text “C’mon Superman, say your stupid line,” to a separate video, right before a clip of the ‘line’ you want to share. 

For example, Jersey Shore’s Jenni ‘JWoww’ Farley used the trend to reflect on one of her iconic lines from the television show. 

It’s Very Important

This is a trend that can be fun, happy, emotional, or sentimental. To participate in this trend, reflect on a moment that brought you somewhere unexpected, with this copy formula: “When you (insert defining moment here), and it’s very important that you (describe the action that made the moment impactful).” 

Take the screenshot for example below, where the young woman from the ‘look at all those chickens!’ vine reflects on the moment her father captured the cute moment on camera with the text, “When you are 5, your father will take you on a walk where you will see a flock of snow geese. It is very important that you joke about them being chickens.”

Flow State 

What activity really gets you in the zone? Celebrate repetitive tasks, whether mundane or fun, that help you enter a ‘flow state’. This could range from sorting socks like the example below or eating chips with your friends.

TikTok Trends for November 2025

Here are the TikTok trends brands should incorporate into November’s TikTok content. 

Welcome To Jackass 

In this newly-taken off trend, creators use the ‘Jackass’ theme song and describe something that seems harmless or laid back, but is actually quite daunting. For brands, this is a great way to poke fun at a product running low, or something that speaks to your organization’s internal culture, for example, “Going to tell my boss we can’t hop on the latest TikTok trend because the sound isn’t approved for business use.” Similarly, use it to back anything that’s particularly silly, or daring if it bits your brand’s online personality.

Haunted House 

Halloween might be over, but the spooky associations that go along with it or not. In this TikTok trend, simply use a selfie or video, and use the text overlay with the following prompt: “I walk into a haunted house, but instead of ghosts, I see…” describing a personal ‘scare’ of your own. 

We’re Not Going 

This trend is a humorous take on a heartfelt trend, where people use a carousel post to describe a positive friendship dynamic where what’s yours, is theirs. This trend is now shifting to people sharing photos they’ve taken with celebrities, and poking fun at their ‘close friendship’, or lack thereof. Celebrities themselves have also taken a stab at the trend, like Role Model’s take on the trend with his friend Lewis Capaldi. 

Don’t Judge 

This is a fun and easy trend to participate in, requiring a static or video selfie. Add some copy that says, “Don’t judge, that could be you one day” with a sentence or short paragraph explaining a hyper-specific situation that you’d never find yourself in. It can be serious, or even a play on a fictional scenario, like the example below with Jake Shane describing a scene from the ‘Devil Wears Prada’ movie. 

TikTok Trends for October 2025

With spooky season in full swing, here are some trends to tap into this month. 

Stop Talking Dirty To Me

The Life of a Showgirl came out on October 3, and it would be shocking to see a FYP where some sort of Taylor trend doesn’t exist. This is a cheeky trend that involves using the lyric “stop talking dirty to me” from the song ‘Actually Romantic, but it’s totally PG. To partake in this trend, simply share a video or a text overlay of something you love doing, from sharing your ideal day, having your partner clean the house, or something related to a product or your brand, this is an easy trend to jump on. 

Girl Whatever

Have a video of yourself looking perfectly unbothered, or a video of yourself hamming it up or embarrassing yourself? Post it, add the song ‘You (Ha Ha Ha) by Charli xcx, and a text overlay saying ‘Girl, whatever’. 

The Lion Does Not Concern Himself 

Have a slightly annoying habit you don’t mind sharing? Share a video or selfie of yourself and a text overlay saying, “the lion does not concern himself with…” adding a behavior you recognize might not be the best, but you refuse to give up, like paying your twin sister back from the example below. 

TikTok Trends for September 2025

As we enter September, tap into the following TikTok trends. 

‘Aholic’

This trend is a fun opportunity to shine a light on a habit you have, something you drink, or anything you just can’t get enough of. Simply film yourself drinking or eating (shot style) with the song to accompany the trend, or repeatedly indulging in whatever your mildly addicted to. 

Unfortunately I Do Love… 

This trend is simple to participate in. Using either a selfie or video, use the text overlay to list the things you love; bonus points if they’re considered stereotypical to some.

Charlie And Lola 

This trend plays into nostalgia, and is perfect for fashion brands with a millennial or Gen Z target demographic. Tap into your internal design team, or use ChatGPT to create a Charlie and Lola-style illustration of your brand’s favorite ‘fits.

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances, or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

‍

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in hilariously exaggerated scenarios, surprisingly informative and hyper-relatable. The types of content that are taking over your ‘For You’ page typically come from three fundamental categories:

• Trending sounds
• Trending videos
• Trending hashtags

Several recocurring themes define what makes content from these categories become top TikTok trends. The main being humor, as funny videos tend to get more shares and repeated views, both critical factors for TikTok's feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. 

Relatability also plays a part in what will and won’t become a trend. Short-form videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy-to-find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. 

Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

TikTok’s unique audience separates it from other social channels. The majority of platform users  are young, and users are eager to interact with their community through   likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What is most popular or viral is literally changing every single day. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as Musical.ly, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called ‘The Renegade’ to a song by K-Camp called ‘Lottery’.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy-to-learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows. If you’re not sure what sounds to use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has ‘expired’ is once you begin to see it popping up on other social media channels like Twitter or Instagram.