The Future of Micro-Influencer Marketing

We analyzed the performance of over 1,000 of the world’s top brands to give you the most relevant insights your team can incorporate into your social strategy now.

Why is the influencer market growing smaller? Learn about the big impact micro and nano-influencers are making on social media and how your brand can harness their power.

In this micro-influencer marketing guide, you’ll find:

• How social platforms are adapting to prioritize creators 
• Tips for brands when identifying  influencer partnerships
• Why nano-influencers are on the rise 
• How brands can harness the power of Effectiveness and Engagement Rates

Micro-Influencer Guide FAQs

How many followers do you need to be a micro-influencer?

To be considered a micro-influencer, you need between 10K and 100K followers on any given platform. 

How to effectively use micro-influencers?

There are many effective ways to use micro-influencers, with one of the most being their access to niche communities. The smaller the audience, the more loyal and engaged their following is, meaning micro-influencers are a great choice for brands who are looking to infiltrate even the most niche of niches. 

How much do micro influencers get paid?

This is entirely dependent on the pay scale set by the influencer themselves. That being said, micro-influencers can make anywhere from a couple of hundred to over a thousand dollars per post, depending on the performance.