Case Study | CPG Industry
Growing Up Goody: A Heritage Hair Brand’s Visionary Social Strategy
Learn how hair accessories brand Goody is using data-backed insights to grow its audience on Instagram, while staying true to its brand identity.
See how Goody uses Boards to monitor content pillars.
"Dash Social really helps Goody to create a visual brand story. I live in the platform!"
Nicole Krinsky
Former Social Media Manager at Goody
+831%
Audience Growth in 1 year with Dash Social
+1,478%
Audience Growth in 2 years with Dash Social
A True Oldie But Goodie
While Goody has mastered how to capture our attention in drugstore aisles across the country, the brand needed to command a similar presence in today’s digital era. The brand’s strategy aims to stay in the hearts and hair of consumers, making Instagram the perfect avenue to drive top of mind awareness and brand growth. The social team at Goody turned to Dash Social to hone the brand’s approach to Instagram.
In This Story
- Growing Instagram followers through consistent and relatable content.
- Engaging with audiences by showcasing product usage and benefits.
- Monitoring follower metrics to adjust content strategies effectively.
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