Case Study | CPG Industry

Growing Up Goody: A Heritage Hair Brand’s Visionary Social Strategy

Learn how hair accessories brand Goody is using data-backed insights to grow its audience on Instagram, while staying true to its brand identity.

See how Goody uses Boards to monitor content pillars.

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Growing Up Goody: A Heritage Hair Brand’s Visionary Social Strategy

"Dash Social really helps Goody to create a visual brand story. I live in the platform!"

Nicole Krinsky

Former Social Media Manager at Goody

+831%

Audience Growth in 1 year with Dash Social

+1,478%

Audience Growth in 2 years with Dash Social

A True Oldie But Goodie

While Goody has mastered how to capture our attention in drugstore aisles across the country, the brand needed to command a similar presence in today’s digital era. The brand’s strategy aims to stay in the hearts and hair of consumers, making Instagram the perfect avenue to drive top of mind awareness and brand growth. The social team at Goody turned to Dash Social to hone the brand’s approach to Instagram.

In This Story

  • Growing Instagram followers through consistent and relatable content.
  • Engaging with audiences by showcasing product usage and benefits.
  • Monitoring follower metrics to adjust content strategies effectively.
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Dash Social Instagram Organic Reach analytics dashboard showing estimated reach, engagement, and UGC performance.Read the Case Study

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