Case Study | Fashion Industry
Beyond Bling: Adapting Instagram for Brand's Evolution
Learn how Texas born jewelry brand Kendra Scott partnered with Dash Social to inform the brand’s social strategy and leverage AI technology to deliver its growing audience the highest quality content.
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"We look to Vision as a second measure of decision making. We think about our customer as we know them now, and where they will be in the future on a daily basis."
Meg Moody
Social Media Manager at Kendra Scott
+62%
Follower Growth Since Working with Dash Social
Tell a Bigger Brand Story on Instagram
Namesake designer Kendra Scott’s creativity doesn’t end with jewelry—the brand has also expanded into homewares and other nesting goodies that add visual interest to any living space. So it’s only natural that Instagram has become a key marketing channel for the company. With a rapidly growing brand and audience, the social team at Kendra Scott needed a solution that could both guide their visual content strategy and nurture their community. Enter: Dash Social.
In This Story
- Increasing follower engagement on Instagram through interactive content.
- Showcasing behind-the-scenes and user-generated content to build community.
- Leveraging analytics to understand and respond to audience interests.
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