Driving ROI: Kendra Scott's AI Approach to Paid Social

A Golden Paid Social Strategy

Brands are spending big dollars on paid social to reach new audiences and ultimately increase revenue. While Kendra Scott had the insights it needed to understand how its organic content performs, the jewelry brand needed to take a similar approach to its paid social creative. With Dash Social’s predictive visual technology, Kendra Scott can select imagery for paid social ads, and understand how it will resonate with its audience before it’s pushed live.