The 10 Best Link in Bio Tools in 2025

If you’ve spent any time scrolling through Instagram or TikTok, you’ve likely been asked to visit a creator or brand’s link in bio. ‘Visit the link in our bio’ has become a staple call-to-action on social media, directing followers to explore more beyond the post or video. Since most social platforms only allow one clickable link in a profile, creators and brands alike rely on link in bio tools to make the most of a single post. These tools serve as a customizable landing page that helps audiences explore more content, discover products and take the next step in a brand’s ideal user journey.  

While the link in bio tool from native social media platforms directs users to just one page, link in bio tools give creators and brands the power to include multiple links, so they’re not constantly adding new, singular links. This also lets brands make the most of the small URL ‘real estate’ given in the biography section of social sites — with a link in bio tool, you aren’t limited to one important link to include.

We explored more than one hundred link-in-bio tools, evaluating their features, user experience, G2 user reviews and overall popularity to compile the brands on this list. Each tool was selected based on its ability to support brands and creators in driving traffic, segmenting content and maximizing social media traffic.

Disclaimer: The information in this article is accurate at the time of publication. However, the social media tool space evolves quickly and new products or updates may impact rankings and features over time.

1. Dash Social

Dash Social’s link in bio tool, LikeShop, offers a seamless way for brands to direct users from a social media post to websites, product pages or any other key destination. This makes it simple for brands to drive mobile commerce traffic and transform a single click into shoppable experiences. G2 users consistently highlight its simplicity of operation and strong performance in driving traffic. The clean, visually appealing layout and smooth integration with existing content strategies make it a favorite among marketers who want to convert engagement to action.

Strengths:

“We LOVE LikeShop functionality. Helps us to include a variety of affiliate links and general links. There's nothing as exciting as monitoring how many clicks they're getting. With regards to analytics, I like how visual it is + how it gathers all the insights from the channels in one spot.” Source 

Weaknesses:

“This isn't so much a 'dislike' as it is a wishlist feature. It would be great to see more granular data within LikeShop, such as any potential purchases or revenue generated. Potential pixel tracking would be great if that's even possible for this type of feature.” Source

Best for: Beauty, Fashion, Retail, Food & Beverage, Enterprise 

Pricing: Available in Grow plan starting at $499 per month 

2. Linktree 

Linktree stands out for its massive userbase, simplicity and ease of setup, offering a straightforward way to share multiple links. While it provides a user-friendly experience, the free version has limitations, such as the inability to remove branding and limited customization options.

Strengths:

“It's easy to use, mobile-friendly. Linktree provides a clean and organized way to share multiple links through a single URL. This can be particularly useful for individuals or businesses with various online presences and don't have a website yet. But can still connect with their customers and followers to stay up to date….” Source

Weaknesses:

“I wish you could see more detailed stats with the free version. Either that or I wish you could integrate it with Google Analytics to be able to see more detail about traffic coming from the links (you know: top referrers, duration on the website, etc.). To be sure, they can and should have premium services. It's just that it would be nice to be able to link the free plan to another "free plan" (that is Google Analytics).” Source

Best for: Small businesses 

Pricing: Free packages starting at $0 and $4-234 annually or $0-24 monthly

3. BL.INK

BL.INK is a link management tool that offers scalable, customizable link in bio tools to help your team drive measurable results. BL.INK includes features like branded short links, social media analytics and strategic redirects to help marketers optimize the performance of their website traffic. 

Strengths:

“BL.INK offers many services for domain redirections, and other customizable features. I can set root pages and a custom 404 page. I also like the quick and fast customer service! I use this frequently so this really helps. I integrate it into my domain which redirects to my website.” Source

Weaknesses:

“...it's beginning to offer higher price limit, some features is not necessary. Looks fancy but still nice. I wish the analytics can better shown more specifics the country.” Source

Best for: B2B, Retail 

Pricing: 21-day free trial, monthly packages starting at $48 per month 

4. Later

Later integrates social media scheduling with its link-in-bio feature, enabling users to turn posts into shoppable links. Users benefit from its time-saving tools like bulk uploads and hashtag suggestions. However, some find its analytics less comprehensive compared to dedicated analytics platforms. 

Strengths:

“I mostly use Later for their link in bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.” Source

Weaknesses:

“I wish that there was a way to use something other than Linkin.Bio to utilize the one Instagram link. I use a far more powerful link in bio tool so I don't need this feature in Later but pay for it anyway.” Source

Best for: Mid-market, E-commerce, CPG, Retail 

Pricing: Starting at $16.67 to $133.33 per month

5. Beacons

Beacons offers premium features, including customization and monetization tools, even on its free plan. This makes it particularly favored by creators looking to monetize their content. Nevertheless, the free version includes a watermark, and certain advanced features require a paid plan. 

Strengths:

“…Setting up one's landing pages for monetizing or advertising has become so smooth. Amazingly, it offers premium features, even if it's a free package, allowing you to start using it at zero cost.” Source

Weaknesses:

“I do not appreciate that this platform does not offer a multilingual option. Everything is only in English. So I have some of the words in English and since my clientele is mainly French, it's annoying!” Source

Best for: Lifestyle, Media & Publishing 

Pricing: Free plans to $90 per month, or $900 annually

6. Lnk.Bio

Lnk.Bio is recognized for its simplicity and affordability, providing unlimited links even on the free plan. Its minimalist design appeals to users seeking a no-frills approach. However, it lacks some advanced features and customization options found in other tools. 

Strengths:

“The best thing about Lnk.Bio is that it helps to manage multiple links at the same time. Another feature about Lnk.Bio is that we can add images along with the links, which gives a very good interaction with our users and helps gain more traction on our social media handles.“ Source

Weaknesses:

“The links aren't customisable, whenever I try to create a new link, the tool gives me a link that is generated automatically. I would appreciate if that can be fixed and also please introduce a dark mode. Rest is good, kudos to the team.” Source

Best for: Small businesses, Retail, Media & Publishing 

Pricing: Free to $24.99

POP MART Lnk.Bio page featuring a YouTube intro video and social icons.

7. Shorby

Shorby is appreciated for its versatility, letting users share various types of content, including social profiles, websites and affiliate links. Its simple interface is beginner-friendly. However, some users feel it lacks the depth of customization and analytics that competitors offer. In addition, the monthly or annual fees could be restrictive for smaller brands who might opt for a free link in bio tool. 

Strengths:

“This tool let's us list multiple products and our social media pages with pictures or logos. In the app, it tracks clicks on each button for about 30 days. You can also add animations like a little shake to help draw people's attention to a particular item!” Source

Weaknesses:

“It takes a bit to learn how to use it so while it's pretty intuitive to set up, you also need to spend some time learning the best way to use it but that's true of nearly every software… I relentlessly clear my cache and cookies and so I have to start fresh each time I open Shorby and I don't open it enough to keep a shortcut visible in my browser even though it is saved there….” Source

Best for: Small businesses 

Pricing: Annual subscriptions cost between $12-82, while monthly subscriptions are between $15-99 

8. Linko

Linko offers a simple and intuitive link in bio tool with customizable pages, analytics and support for unlimited links. It makes it easy to showcase multiple destinations from a single profile link. It's designed for creators and small businesses who want a clean, easy-to-use interface without sacrificing functionality.

Strengths:

“It quickly shortens big links into tiny and trackable links, which are manageable and presentable on social media posts. It also has some additional features, like a QR code generator and a mobile landing page creator, which are very useful.“ Source

Weaknesses:

“The free version has many limitations but still is effective. More integrations and features would enhance the platform overall.” Source

Best for: Small businesses, Retail 

Pricing: Free to $149

9. Cutmy.link

Cutmy.Link focuses on quick setup and straightforward usability, allowing users to build a branded link hub in minutes. It’s ideal for any marketer seeking a no-fuss way to organize their online presence across platforms. They offer customizable QR codes and over 30 custom widgets that integrate with software like OpenTable, Calendly and Reddit. You can also make custom templates and change colors and fonts to align with your organization’s branding. 

Strengths:

“It quickly shortens big links into tiny and trackable links, which are manageable and presentable on social media posts. It also has some additional features, like a QR code generator and a mobile landing page creator, which are very useful.” Source

Weaknesses:

“The free version has many limitations but still is effective. More integrations and features would enhance the platform overall.“ Source

Best for: Small businesses 

Pricing: Free to a one-time $199 payment

10. Sked Social

Sked Social’s link-in-bio tool is built for brands and agencies that want a seamless connection between Instagram and the rest of their digital marketing strategy. The tool has features that let brands create customizable pages, tag products and mirror their feed layout, all of which help drive users from posts to product pages (and beyond). 

Strengths: 

“... I love the flexibility it offers with customizable posting times and the ability to preview posts exactly as they'll appear. The analytics feature provides valuable insights into engagement and performance, helping to refine social media strategies. Customer support is responsive and helpful, and the platform continually updates with new features to enhance the user experience.“ Source

Weaknesses:

“I'd love to see insights for more platforms (currently they are available for Meta platforms and LinkedIn). I'd also like to see Total Reach for Meta platforms as the reports currently show daily reach which doesn't give the whole picture, so I have to hop into Business Manager for that. One feature I miss from another tool I used is a post link click report for the link in bio….“ Source

Best for: Small business, mid-market 

Pricing: Starting at $59-399 per month 

The best Instagram bios turn passive views into active clicks. With LikeShop, you can integrate Shoppable Galleries across your website, emails and social platforms to create a consistent, clickable social commerce experience wherever your audience finds you online. Whether you're a growing business or an established brand, learning how to sell with LikeShop can make a measurable impact on your visibility and revenue.

How do you find the link in bio on Instagram?

Finding a link in a bio on Instagram is easy — to find a link in a bio on Instagram or TikTok, simply look at a user’s biography in their profile. If they’ve added a link, it will appear as a clickable URL just above their photo grid. Tap it to open the page the user wants to share.

Which platforms benefit from a link in bio? 

Instagram and TikTok benefit the most from link in bio tools since they allow limited direct linking in posts, although you can share links in Instagram Stories. Creators and brands also use them on platforms like YouTube, X and Threads to direct followers to additional content, products or campaigns that might not fit directly under a video, post or thread.