Discovery now happens across feeds, creators, and channels, expanding your reach beyond followers. But without the right strategy, brands risk prioritizing volume over what actually drives results. Free People is leading this shift, proving that relevance—not volume—is what fuels growth.
Watch Free People’s Coleen O’Hara and Addie Hearn, alongside Dash Social’s Chief Product Officer, Ryan Sasaki, in conversation with ADWEEK at this year’s Social Media Week, as they break down how to pair creative instinct with brand-specific insights to deliver the right message in the right format and channel.
Meet Our Speakers:
Ryan Sasaki
Chief Product Officer, Dash Social
Ryan Sasaki is a seasoned product leader with more than 20 years of experience building and scaling high-impact SaaS businesses at the intersection of data, analytics, and enterprise technology. Since joining Dash Social in August 2021 as Chief Product Officer, Ryan has led Product Management and Design, shaping the company’s product vision and roadmap to ensure Dash remains at the forefront of solving brands’ most urgent marketing challenges.
Coleen O’Hara
Associate Director, Social Media Marketing at Free People
Coleen O’Hara is the Associate Director, Social Media Marketing at Free People, where she leads social advertising strategy. With deep expertise in digital strategy and performance marketing, she has helped shape the brand’s strong and growing presence across social platforms.
Addie Hearn
Senior Manager, Social Media Marketing at Free People
Addie Hearn is the Senior Manager of Social Media at Free People, where she leads the brand’s organic social strategy and content development. She specializes in creating culturally relevant, social-first campaigns that drive engagement and build community across platforms.
Key Takeaways:
- Discover how to drive reach beyond your followers.
- Learn how to move faster with brand-specific AI.
- Uncover how to measure total social impact to make smarter investment decisions.
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