Total Social Impact (TSI)

With new social channels emerging every day and more performance metrics than we can count, modern social is becoming too fragmented to measure, until now. Dash Social recognized that brands need one clear, trusted way to understand their total impact across social and how to grow it, so we created it. 

Say hello to the Total Social Impact (TSI) Score.

What Is TSI (Total Social Impact)? 

Total Social Impact (TSI) is a proprietary score built by Dash Social to help brands contextualize their impact on social across all platforms and tactics. The score captures every channel, format, and distribution to reflect how your brand appears, connects with audiences, and builds momentum.

Why Your TSI Matters

Why your TSI Score matters is simple. There is no single playbook for social, and your score is an active reflection of the distinctive way your brand creates impact. Your score helps capture your total social footprint, quantify impact, surface opportunities, and guide overall smarter campaigns.

How To Use Your TSI Score

Once you have access to your TSI, you can start using it as a practical tool to better understand and improve your social media performance. Your score serves as a benchmark for how your content is resonating across platforms and where there’s room to grow. By tracking it over time, you’ll gain clearer insights into what’s driving engagement, what’s not, and how to make more informed creative and strategic decisions.

Here are a few ways to start putting your TSI to work:

→ Prove overall value and impact

The whole purpose of the TSI is to prove the value of your efforts on social media to your team and stakeholders. By having one singular metric to share with your team it can really help contextualize performance, especially for teammates who may not be as involved in the social team’s daily activities.

→ Add context to reporting

Did you see a big jump in your TSI around a specific campaign, creator partnership, or UGC post? Showcase the results by comparing where your score was to where it is now to highlight the true impact of your cross-channel campaigns when reporting.

→ Adjust your cross-channel strategy

Think of your TSI as a living, breathing metric. You don’t want to just set it and forget it; you want to use it to motivate yourself and your team to improve your score and adjust your strategy accordingly. While your score may ebb and flow, it’s a good idea to always keep your mind on naturally improving your score over time. 

Put a Number on Your Cross-Channel Impact

Finally, a metric that does it all. While it might feel that way, it’s important to remember that TSI is not meant to replace any of your other north star KPIs. Instead, it’s designed to enhance them and tie everything together. Use your TSI alongside your most important metrics like engagement rate to showcase your holistic efforts in one solid, undeniable metric.

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