NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Dash Social today released its 2025 Social Media Trends Report, Beyond the Feed: Adapting to the Modern Social Playbook, revealing a dramatic shift in how brands win on platforms like TikTok and Instagram. As algorithms increasingly reward engagement-driving content, brands are moving beyond traditional KPIs like follower growth and embracing entertainment-first metrics like shares. From Q4 2023 to Q1 2025, TikTok shares increased by 60%, and Instagram shares rose by 10%. Since Q4 2023, follower growth has plateaued, a clear signal that shareability now defines relevance. To compete in this new landscape, leading brands are turning to predictive AI and creator-led strategies to fuel performance at scale.
“Predictive AI is critical to helping brands adopt and succeed with this new entertainment-driven playbook. It empowers marketers to move faster, future-proof strategies, and double down on what works, driving 74% more engagement, 38% greater reach, and 35% more video views across platforms,” said Thomas Rankin, Founder and CEO of Dash Social. “And with creators, brands can take this playbook to the next level. Creator partnerships aren’t just extending reach, they’re redefining brand success, generating 6x times more engagement than branded content, with 3x times higher engagement on TikTok and 6x times on Instagram.”
The report spotlights brands like Taco Bell, Rhode, and Breeze Airways as frontrunners in social entertainment, backed by data showing their success in producing high-impact content and influencer partnerships engineered for shareability and sustained engagement. AI-powered insights further help these brands identify the content, creators, and campaigns most likely to spark shares, saves, and real conversations, enabling brands to make smarter, data-informed decisions. The result? Organic amplification, stronger community, and broader reach that actually translates to business growth.
In addition to an in-depth look at how KPIs are evolving for brands, the report highlights key insights surfaced through Dash Hudson’s social media management platform, including:
To access the full report, 2025 Social Media Trends Report Issue 2: Beyond the Feed: Adapting to the Modern Social Playbook, click here.
Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social empowers brands to outsmart social, visit dashsocial.com.
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