Dash Social's New Social Media Tool with Google Analytics Integration

FOR IMMEDIATE RELEASE – January 24, 2023 – Dash Social, a social media software company for brands, is pleased to announce the launch of Campaigns, a feature that integrates Google Analytics data directly into the Dash Social platform. This integration lets marketers connect social media performance to website traffic and conversions, giving a complete view of how content affects business results.

With its new Google Analytics integration, Campaigns enables marketers to gain an accurate representation of global campaign results, providing aggregated insights across owned, earned and creator media to clearly demonstrate cross-channel performance.

“On social networks today, consumers are participating in niche sub-cultures across a wider variety of channels. This allows them to discover the content, creators, communities, and ultimately, products, that fit their interests and needs,” says Marie La France, Vice President of Strategy at Dash Social. “In this multi-channel reality, it has become critical for brands to diversify their efforts to maximize ROI. As such, a tool like Campaigns is required to take the complexity out of measuring these increasingly robust strategies.”

In a recent study of 2,700 brand-led campaigns, Dash Social underscored the importance of bringing its latest innovation to market. The study uncovered that cross-channel campaigns outperform single-channel campaigns in terms of engagement rate, total engagements and impressions, with metrics increasing with the addition of each new channel. Despite the proven value of a multi-channel approach, measuring the performance of such initiatives has proven difficult for marketers.

“Between pulling numbers and formatting, our old monthly reports took a week across the team to have ready. Campaigns makes it instant. We’ve reduced our reporting time from a week to a single day, thanks to Dash Social.” - Rémi Ipekci, Global Head of Digital Marketing & Social Media at Stella McCartney

Key Features of Campaigns

• ‍Understand performance: Easily identify which content types, creators, channels and formats within a campaign drive the most revenue. In one streamlined view, brands can seamlessly analyze key insights, determine which content and partnerships are performing and use this data to optimize future campaigns accordingly.‍
• Uncover ROI: With its Google Analytics integration, brands can easily evaluate which campaigns and channels are driving website traffic to better understand how your campaigns are impacting the bottom line.‍
• Save time: Manually segmenting campaign media can take valuable time away from developing great strategies and creative. Brands can now instantly report on the performance of a cross-channel social media campaign and easily share the report within their organization, in just a few clicks.

Getting Started With Campaigns

Campaigns is available now for Dash Social customers. To start, connect your Google Analytics account within the Dash Social platform and link campaigns to trackable URLs.

For more information request your demo today.