How BBC Studios Onboarded With Dash Social

BBC Studios' Opportunity

BBC Studios has built a legacy of storytelling that spans generations. From globally beloved children’s programming like Bluey to iconic franchises such as Doctor Who and Top Gear, BBC Studios’ content reaches millions across platforms. Its digital footprint is vast, spanning YouTube, TikTok, Snapchat, Facebook and Instagram, with multiple dedicated teams managing a diverse mix of content across entertainment, drama, comedy, unscripted and archival programming.

‍

With such a dynamic and expansive social ecosystem, BBC Studios needed a centralized hub for its entire social media intelligence.

‍

BBC Studios’ Unified Social Strategy

‍

‍

Teams use the Scheduler to coordinate publishing for multiple brands and formats, keeping multiple simultaneous campaigns organized and aligned. When analyzing engagement, BBC Studios’ social managers use Dashboards to track performance trends and audience behavior, helping them adjust content strategies in real time.

By consolidating these functions, BBC Studios teams no longer need to request performance data from the analytics department for day-to-day insights. The social team can access key metrics directly, freeing up internal analysts’ time. With Vision AI, BBC Studios is also beginning to test performance predictions to better understand what content is resonating with its audience. As BBC Studios continues to add new series, Dash Social allows teams to adjust quickly while maintaining consistent processes.

‍

Seamless Onboarding, Hands-On Support and Ongoing Partnership

Senior onboarding manager Kayla played a hands-on role in BBC Studios’ onboarding from day one. Rather than rely solely on virtual sessions, Kayla traveled to the UK to deliver in-person training tailored to the structure and needs of each BBC Studios team. Sessions were staggered to fit into demanding schedules and focused on  practical application; teams built real dashboards, workflows and approval flows directly in the platform that were primed for continued use. Kayla’s approachable and impactful style helped set the tone for a successful rollout.

That commitment to hands-on, human support continued well beyond onboarding.Having fast and reliable support contacts like Juanita has made the experience even smoother, providing an extra layer of reliability when more complex questions arise. Access to responsive, knowledgeable people empowers BBC Studios' social teams to troubleshoot efficiently without slowing down workflows or escalating through multiple layers of internal and external support.

With Kayla’s leadership during onboarding and an ongoing, human-first support experience, Dash Social has helped BBC Studios consolidate its social media operations in a way that feels collaborative and customized.