Case Study | Home Industry
House Beautiful's AI Blueprint for Visual Marketing Strategy
Learn how House Beautiful UK leverages Dash Social’s visual intelligence technology to reach new audiences and to refine its visual marketing strategy on Instagram.
Learn how House Beautiful relies on Instagram Insights to enhance content.
"I love using Dash Social — it has completely changed our approach to Instagram and how we interact with our audience. Ultimately, it’s really helping us to increase engagement and build a loyal following."
Olivia Heath
Digital Editor at House Beautiful UK
+40%
Average Engagement Rate in 6 Months Using Dash Social
+36%
Follower Growth in 6 Months Using Dash Social
Decor Inspo for the Digital Age
House Beautiful UK had mastered its brand voice and quaint English style in its print magazine, but needed to renovate its approach to Instagram to inspire new home aficionados. With Dash Social, the publisher combines its design expertise with data-backed insights to drive image and video performance, accelerate audience growth, and curate engaging Instagram Stories.
In This Story
- Highlighting interior design trends to engage a UK-based audience.
- Leveraging Dash Social's analytics to optimize content performance.
- Curating visually appealing posts to inspire home decor enthusiasts.
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