Before joining Dash, Will spent several years working in the SaaS space, holding marketing and business strategy positions, which cultivated a diverse understanding of the software ecosystem. Since joining Dash Social in 2023, Will has led several key product launches, including Alpha Projects like TikTok UGC and, most recently, our TikTok One Creator Marketplace integration. Outside of work, you can probably find Will on the golf course or the Tennis court, or at home spending time with his Partner Isabel and their Portuguese Water Dog Isla.